my first month with a sales quota, it was September 2008—not the best month for a 21-year-old to start his career cold-calling strangers and persuading them to buy $10,000 software. The economy was in free fall, companies were cutting their workforce across the country, and all budgets were frozen.
Against all odds, I finished well. Good enough to be the best salesperson in the world (out of almost 1,000) and break the 10-year record for most sales in a single year. How? After working on Obama’s first presidential campaign in 2006-2008, I have a fresh perspective on how to sell. One that works whether we are in a bear market or a bull market.
There are huge opportunities for income growth in a recession. But first, you must fundamentally change the way you approach sales.
During an economic downturn, the money saved is worth even more than the money earned.
Here are some simple tips for founders and merchants to help keep SAAS revenue growing during these challenging times.
Tailor your promotional presentation to the current market
When capital is cheap, growth is the primary metric by which all executives and investors are guided. Over the past decade, capital has literally never been cheaper.
However, everything has changed. Companies today cannot spend more than they earn. This means that your old advertising phrase “We can help you grow faster than ever!” must also change. The new message that will resonate is: “Let’s get more out of your existing resources!”
Credit: techcrunch.com /