3 ways to recruit engineers who fly under LinkedIn’s radar

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we recently bombarded with news of a job surplus, including predictions that the number of software developer roles will increase 22% by 2030. With about a quarter more developers needed, recruiters will have to scale up their search and look under the stones that were previously abandoned.

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In the digital age it’s easy to assume that job candidates are waiting for mouse clicks on end, but the online hiring space isn’t as wide as we think. less than 10% People on LinkedIn don’t have an education that goes beyond high school, despite 87% Developers have taught themselves a new coding language, framework or tool without any formal education.

People living in emerging markets use LinkedIn less often, even though these places have some of the most promising tech talent in the world.

Some developers choose not to have a LinkedIn account because it feels like another social media channel to maintain. It makes sense to consider engineers focusing more on hard skills rather than their online personas.

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This week, LinkedIn announced that it will begin offering its services in Hindi, bringing the service to 600 million people globally. People living in emerging markets use the platform less, even though these places have some of the most promising tech talent in the world.

Companies can’t let how they’ve hired in the past affect their outlook today – to do so means missing out on not only the quantity of developers, but their quality and diversity. The distance revolution not only expanded to where we could recruit, it expanded to who we could bring on board. With that in mind, these are the best ways to tap into the hidden developer gems.

Open your content, chats and codes

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No recruiter should think of hiring a developer as the same process as selling a product or service. As Adam Duvender explains “Developer marketing does not exist, “To resonate with developers requires more education and less publicity than most companies currently provide.

Content you publish may systematically attract people’s interest, as long as it has a strategic purpose and does not refer excessively to your brand or services; For example, blog posts about upskilling, industry trends, and exclusive data insights. You can also host events such as webinars, round tables, quizzes and hackathons that are less for recruitment purposes and more to showcase the team and culture. Don’t be afraid to be light-hearted with your content, too. Memes, GIFs and videos are a great way to show that you don’t take yourself too seriously. And once you remove the promotional condition, the developers in the shadows will start coming forward.

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