6 essential B2B marketing strategies that will grow your business

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COVID-19 has significantly changed the direction of all B2B marketing strategies, and its importance online content marketing The services have put a lot of attention towards digital marketing ads, endless content creation and placement. With this knowledge, it is important to choose the right B2B marketing strategies to begin with, so that your marketing materials have a chance to stand on the right platform for their target audience.

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research from Salesforce’s 7th Annual State of Marketing Report shows that 44% of B2B marketers have ‘completely’ changed their marketing channel mix as the pandemic begins to face new challenges and behavioral changes. Another 45% said their mix had ‘changed somewhat’, leaving the strategy of only 11% of B2B marketers unaffected.

Since online marketing channels are diverse in their makeup and offerings, it can be overwhelming to know which direction to take your company. From social media management to content marketing, there isn’t a single platform that handles it all. We’re going to break down six essential B2B marketing strategies for you that can help grow your business.

1. Lead Qualification Criteria and Management


Any established marketing director can tell you that lead generation just comes with territory and is not an easy task. There’s just one huge digital playground for your lunch money to pick up on, and determining which area to dabble in can be challenging. But, the good news is, there are many Framework Which can help land lead.

Although this is only half of it. Then you have to qualify those leads through valuable data. There are many tools, like Insightly, that can help you do this. Data aggregation allows businesses to analyze which ones are gaining the most traction through their digital footprint. Through these tools, you can also gain important customer data and insights into whether your audience finds your products or services valuable.

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Qualitative research focuses on the quality of responses obtained through extended market research. Instead of assigning a particular score, you focus on the information gathered in the data—such as whether the majority of respondents were white, female, and lived in California. This type of information helps an organization to target its market properly.

Google Analytics is a popular quantitative source that allows businesses to track their website traffic for search engine optimization (SEO) and marketing purposes. The platform collects visitor insights and helps determine how users made their way to your website. Marketers can also track campaign success, goals, patterns and user engagement.

2. Account Based Marketing

Account-based marketing involves an individual—whether a sales associate, digital marketing executive, information technology professional, or otherwise—assigned to their target market to access and land an account.

This form of niche marketing is attractive to the B2B world because it involves a much more personalized, tailored approach. Customers’ experience with the sales or marketing team working to build a business is as important as the products or services they provide.

a salesforce state of marketing report Points out that ‘as clients navigate a range of “new norms”, personal, empathetic engagement has never been more important. Deep insight is required to deliver messages and offers tailored to the unique needs and expectations of an individual.

Marketers are changing how they source and manage customer data and use technologies like artificial intelligence (AI) to help them make the most of it. Marketers report an 186% increase in AI adoption since 2018.,

3. Thought Lead Content

Making your own mark in the market in a unique week, and sharing that perspective with the public, drives intrigue from your customer-base. In this day and age of excessive information and cutting-edge technology, trying to find the right answer for your business can be overwhelming. Effective thought leadership addresses topics in which that company has expertise, in a tangible, tailored approach that specifically appeals to its target audience through clever content creation.

In a study conducted by linkedin, companies like Deloitte Get the best bang for your money by summarizing the top trends in an engaging, easy-to-read way. Deloitte accomplished this via an eight-page executive summary that appeared right on their LinkedIn feed.

Another example in the study is Aha!, a roadmap software company. Ahh! Shares blog posts featuring the individual interests and passions of its employees, personalizes the customer experience, and allows customers and prospects to connect with their team.

4. Segmented Email Marketing

Segmented email marketing involves dividing your email lists into specific, smaller target markets to communicate more effectively with each individual group. These groups can be distinguished by interest, geographic location, demographics, etc.

As one of the most popular marketing strategies ever, it also has the highest return on investment. a study by webfx states that for every $1 invested in email marketing there is a return on investment of $44.

However, email marketing to the masses can be difficult and time-consuming. Having a CRM platform like HubSpot or an email delivery group like MailChimp can save time, improve the overall look and feel of content, and provide fewer bounce-backs. For more options, techradar Provided a break down of the best online content marketing tools to help marketers grow their audiences and increase sales.

5. Website Usability and Web Responsive Design

Responsive design includes ratio-based grids that re-align based on the device on which they are being viewed. Instead of creating different layouts to fit different screen sizes or resolutions, it automatically adjusts. Since there are so many different sizes, from cell phones to desktops, it’s important to have a user-friendly, high-quality responsive site.

As hingmarketing.com Explains, ‘80% of people look at websites when checking service providers – by far the most used information source. Responsive design that allows your website to be user-friendly has become a key feature as more and more people use mobile devices to do business.

Creating this type of website will ultimately save you time and money over the traditional approach, which was to build a separate mobile site. A responsive site is also easier to maintain, promotes SEO, provides greater consistency in branding and design, and attracts a wider audience across all platforms.

6. Prioritize Business Testimonials (and Use Them to Create Additional Content)

No one tells your story better than a happy customer. Word-of-mouth marketing may be ancient at its core, but still holds as much power as it ever was. In fact, with the boom in social media marketing, the power of the written word is even more impressive now that it is so prevalent in the marketplace. Smart marketers are using this to their advantage with testimonials, allowing consumers to tell the story of their flattering customer-experience.

in a survey to rant, he found that:

1. 92% of customers read online reviews before buying

2. 72% of consumers say that positive testimonials and reviews increase their confidence in the business

3. 70% of people trust strangers’ reviews and recommendations

4. 88% of consumers say that reviews influence their online shopping decisions

5. 88% of consumers trust online testimonials and reviews as much as recommendations from friends or family

The moral of the story is – if you do solid work, ask your customers for their feedback… then publish it! There is no shame in letting someone boast on your behalf.

Choose Your B2B Marketing Strategies Wisely

The modern day B2B marketer has his hands full between social media, website development, lead generation and old-fashioned customer relations. Marketing departments need to be deeper, faster and more competitive than ever to see their business grow.

To grow your organization, take an inventory of your current marketing activities and see how they are in line with modern channels. Are you creating impressively compelling content and regularly feeding it to your customer-base? Is your website optimized for maximum audience and user experience? Are you keeping up with the evolving market?

an effective one. to use B2B Marketing Tools and Strategy Will allow your team to work more effectively and efficiently to meet demand.

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