YouTube Chief Product Officer Neil Mohan today confirmed a new milestone for YouTube’s streaming service, YouTube TV. Speaking at the Fortune Brainstorm Tech conference, the chief executive said that in just five years, the number of paid subscribers and “triers” of the service has exceeded 5 million, he said. Initially, this figure seems to put the streamer ahead of its nearest competitor, Hulu + Live TV, which now has 4.1 million subscribers. as of April 2022. However, the owner of Hulu is Disney No include users on trials in their figure, as YouTube does, so a direct comparison is not possible here.
Upon receiving the comment, YouTube declined to say how many of its 5 million paid subscribers and how many are on trials. Hulu has confirmed that its 4.1 million subscribers are earning subscription revenue in the meantime.
Google didn’t offer a paid subscriber number from 3 sq. 2020 when it was then said that the YouTube TV service had over 3 million paying subscribers. (At the time, the company did not include test users in its numbers.)
Given the lack of updated official data, analysts instead turned to assessing the market and found that as of last fall, YouTube TV was ahead of its competitors. In September 2021 Moffet Nathanson YouTube TV is estimated to have taken the lead Hulu + Live TV to become the largest streaming service in the US (or virtual MVPD – Multichannel Video Programming Distributor – in industry jargon). The firm said YouTube TV has grown to around 4 million subscribers, surpassing Hulu+ Live TV’s then 3.7 million subscribers.
If YouTube TV actually led the live TV service Hulu right now, based on subscriber numbers alone, you’d think it wouldn’t need to supplement its figure with “samplers” to have an impact. (Although then it wouldn’t sound as good as “5 million in 5 years,” I guess!)
“Five years ago, we launched YouTube TV to reimagine how we watch live TV, give users more choice, and open up a new source of income for our partners,” Mohan said, referring to the new subscriber figure. “Today, we are thrilled that YouTube TV has become a thriving business with over 5 million subscribers and trials. This milestone is a testament to the amazing work the team has done to create a best-in-class experience,” he said.
Since its launch, YouTube TV has expanded to over 100 channels, launched add-ons such as 4K Plus and Sports Plus, and introduced new features to differentiate its service from others. In sports, for example, he launched “no spoiler mode“, so you won’t see sports scores for certain teams, as well as kick-off notifications, real-time statistics, key game information, and fantasy view which allows you to link your fantasy football account to YouTube TV in order to track your progress. Meanwhile, news consumers can also use “segments” to jump directly to different parts of the broadcast.
However, YouTube TV also often raised priceslike its competitors, moving from Starting price $35 per month to date $65 per month, as more programming has been added. It also became entangled in contract disputes, warning customers last year that they would lose 18 Disney-owned channels only to come to last minute agreement ensure constant access. For some consumers, these antics are very similar to those they experienced during the days of pay TV and hoped to abandon by switching to streaming.
It could also hamper growth in addition to higher prices and a broader competitive environment where subscription-based consumer dollars are tied to on-demand services like Netflix and where free streamers like Pluto TV offer alternatives to direct TV.
Credit: techcrunch.com /