Environmentalists and industry groups are launching new media buyouts as Congressional Democrats plan to expand green energy incentives and spending while imposing new or higher tariffs on oil companies.
running news: The League of Conservation and Climate Power has launched $6 million in new TV and digital advertising spending that seeks to bolster four Senate Democrats and nearly 20 House members.
- advertisements (eg this one) aims to show that Democrats, who support the plans in multiple competing districts or states, help boost jobs and cut pollution.
- Separately, the American Clean Power Association — a renewables and battery storage industry group — this morning announced the next phase of its advertising campaign with TV and digital spots in seven states and Washington, DC, which together cost seven figures.
- The American Petroleum Institute (API) is launching the latest installment of its own seven-figure campaign. The industry group is fighting plans it says will destroy US energy security and raise costs, including a new duty on methane emissions and the repeal of longstanding tax cuts.
big picture: The latest ads come amid a broader advocacy battle and efforts to influence politically vulnerable lawmakers as Democrats seek to move key health care, social safety nets and a multitrillion-dollar package of energy and climate measures.
- It is, as Bloomberg notes, a “Lobbying Frenzy” As the crucial vote in the coming weeks. Democrats’ outline of the plans will gain more attention this week with votes on several House committees.
- The political path this fall is dire as Democrats seek to shift the package on razor-thin party-line votes in concert with a package of smaller bipartisan infrastructure.
- but politico some interesting reporting On how liberal interest groups have been holding themselves up in recent weeks in the advertising wars over Democratic legislation.
why it matters: The energy pieces of the Democrats’ brewing legislation — and a somewhat bipartisan plan — are critical to the White House’s goal of halving US greenhouse gas emissions by 2030.
- The fate of the effort will affect the success or failure of an important UN climate summit this fall.
- Sens. The fate of the efforts of Democrats Joe Manchin (DW.Va.) and Kirsten Sinema (D-Ariz.) is likely in their hands, and ads say the law will create jobs in their states.
- One reason why the path is so difficult is that Munchkin has indicated that he will only support a very low price for the overall bill.
On the other end: The latest API ads rally protests against Democratic legislation in Pennsylvania and Arizona.this ad looks like rape
- Tom O’Halleran, a swing district Democrat in Arizona. “As the prices of everything go up, politicians want to increase the cost of D.C. American-made energy,” it says.