Adobe today announced that it is introducing a new set of Creative Cloud Express capabilities that make it easy to plan, plan, preview, and share content on social media across platforms. The company is launching “Content Planner” as part of Creative Cloud Express, which is based on its Acquisition of ContentCal in December when Adobe integrated ContentCal into Creative Cloud Express.
Users can now create and plan their social media themes and campaigns with tools to help refine their content. They can then see and manage their social cadence with a single drag-and-drop calendar. From there, users can schedule their content to make sure it reaches their audience at the best possible time.
Before the content is published, users can use the preview mode for scheduled posts to see what their subscribers will see. Users can also save time by posting their posts to Instagram, Twitter, and Facebook from one place.
“Creative Cloud Express is deeply invested in helping people thrive in the creator economy, where it’s easier than ever for anyone to build an audience and monetize their content, products, and services,” Yang Wang, Senior Director and Head of Products at Adobe creative. Cloud Express, the blog post says. “Building a successful social media presence with content that resonates with and stands out from your audience is critical.”
Content Scheduler is now available with the Adobe Express Premium Plan. Individual premium plan users can post an unlimited number of messages on a single calendar. Users can connect up to three social profiles per plan by linking their accounts to their Facebook, Instagram and Twitter profiles. The new Creative Cloud Express features are only available in the Express web app.
The company says it plans to launch support for more social platforms, improve understanding of performance, and bring these features to mobile devices in the future.
Adobe launched Creative Cloud Express last December to replace Adobe Spark. The platform takes a boilerplate approach with built-in access to stock images and other resources and should be much more accessible than standalone Creative Cloud apps. The app comes in both a free version and a paid version for $9.99/month with more features and a library of more advanced templates. In addition to the web app, the free app is also available on the Apple app stores, Google Play, and Microsoft Store.
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