After adding a new suggested search results feature to its browser earlier this month, ads are now showing up in the address bar in Firefox when US users search the web.
According to Mozilla, the feature was first introduced in September with the release of Firefox 92 to fund development and optimization of its browser. The company provided further details in a support document on Firefox Suggestions, saying:
“Starting in Firefox version 92, you’ll also receive new, relevant suggestions from our trusted partners based on what you’re looking for. No new types of data are collected, stored, or shared to make these new recommendations Is.”
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If contextual suggestions are enabled, Firefox Suggestions will show links to its trusted partners directly under search results when searching the web from the browser’s address bar. While these links may be convenient for users and will help Mozilla with the ongoing development of Firefox, at the end of the day, they are still technically advertisements.
After updating to the latest version of Firefox, the browser will show you a pop up asking you if you want to enable “Relevant Suggestions” or adjust your settings. While many users may enable Firefox Suggestions without actually knowing what the feature does, thankfully you can disable it after the fact.
To do this, you first need to click on the browser’s hamburger menu and select Adjustment. click here Privacy & Security Scroll down further in the sidebar Address Bar – Firefox Suggestions. To turn off the feature, you must deselect relevant suggestions As well as Occasional Sponsored Suggestions check box.
Mozilla has differentiated its browser from both Google Chrome and Microsoft Edge by positioning Firefox as a more privacy-conscious alternative. However, the display of ads in the search bar that take advantage of the user’s location may be turned off for those who have installed the browser for its privacy and security features.
We’ll have to wait and see if Mozilla Firefox continues its work on the suggestion, but until then, at least you can disable the feature in Firefox’s settings.
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