After Windows 11, Microsoft is setting its sights on website builders

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After introducing its free website builder back in February, Microsoft has announced a number of new features and integrations for Smart Pages that will make the service more accessible for small businesses looking to build their online presence.

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Earlier users of the software giant’s website builder had to access social and advertising tools in their digital marketing center. Now however, Microsoft has announced a standalone mode for Smart Pages that allows anyone to create, edit and publish their website without having to enter payment information.

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While not every business needs to advertise online, if a Smart Pages user later decides they want to do so, it’s quick and easy to sign up for Microsoft Advertising to reach more potential customers.

smart page analytics

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In addition to announcing a standalone version of Smart Pages, Microsoft has also introduced a new set of analytics tools to help businesses track how users are interacting with their website.

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With smart page analytics, site owners will be able to track important metrics such as page views and clicks. By tracking these metrics over time, they can see how the improvements and edits they’ve made to their site affect customer experiences. Additionally, they will also be able to find out how their advertising activity is helping to expand the efficacy of their site as well as its potential.

Finally, Microsoft has made it possible for businesses to create a Smart Page directly from their Bing Place account. This means that customers viewing their business on Bing Places will be able to go directly to their website where they can see even more information.

Businesses interested in testing out Smart Pages’ standalone mode can sign up here to join the waiting list.

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