Katherine Powell, global head of Airbnb hosting, says the “hosting economy” will include as many people as producer economy does.
big picture: Producer Economy — Businesses created by independent content creators — currently . made of more than 50 million People, according to SignalFire, a venture capital firm.
- The home rental industry is only part of it: Airbnb currently has 5.6 million listings (including experiences) on its platform globally. VRBO There are 2 million houses, flipkey 830,000 properties and Homestay There are 63,000 rooms.
What are they saying: “There’s definitely a cause and effect of people who were hit by the pandemic turning to hosting,” Powell told Nerdshala on the sidelines of the Fortune’s Most Powerful Women summit.
- hosts who identify themselves as women make 55% of the platform, 44% of whom say that the income from hosting has helped them stay in their homes.
Be smart: Women are turning to gig work more as the pandemic has disproportionately affected them.