Airbnb reinvents itself – Brian Chesky tells us why

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Airbnb is easy recycled your website to change the way users search for listings on the platform. Category search allows users to explore travel without having a specific destination in mind. Rather, they may be looking for A-shaped houses or vacation homes, or places near great golf spots.

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The company also introduced split accommodation (where users can book two different accommodations for long stays in the same user stream) and launched AirCover for guests, which ensures they are covered if the host cancels the booking and the seat is empty. sniff or they won’t be able to check in to their Airbnb.

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All of this is meant to inspire people to get out of their homes and travel again. We sat down with Founder and CEO Brian Chesky to discuss the release, where Airbnb is heading, and how it plans for the future.

What follows is a TechCrunch interview with Chesky. It has been lightly edited for clarity and length.

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TechCrunch: How would you describe the end goal of this release? What are you ultimately trying to do with these features?

Brian Chesky: The goal of this release is to inspire people to experience new possibilities as they travel and live around the world. The main idea is that the world has become more flexible in the past year. People were not attached to the office, but it was inconvenient for them to get on the plane. So we really tried to focus a little longer on people traveling nearby. Now we’re basically saying, “Hey, you don’t have to visit the same 100 cities and you don’t have to be limited to the same search box.”

The goal is to show you a world of possibilities that you never thought of entering into the search box. This is basically the idea. Because we think people are ready to dream again. Many people have been isolated at home for two years. Many people are not going on such a big trip for the first time since the pandemic. We want to encourage people to get out of the house and go to this big world.

Traveling is one of the most inspiring things in the world. You travel when you finish school, you travel when you get married, you travel when you retire. This is marketed as an online casino on many websites. We want to bring magic back into this category and show people a whole world of possibilities that they never thought to look for.

We think this will be the travel renaissance of the century. A lot of people will be traveling, and we are stepping on the gas. We don’t back down. Brian Chesky

That’s what categories are. With split stays, the goal is to give you more options if you are looking for a stay longer than a week. And AirCover really helps to understand that a lot of people haven’t made big trips in two years. It’s like if you’ve skied before but haven’t skied in five years, you might be a little chilly when you go uphill again. The same is true with travel. Maybe you are crossing a border or traveling to another country for the first time in a long time. AirCover will make you feel a little more comfortable. But it all comes back to the idea that there is a new world of travel, and so we are creating a new Airbnb to give you more options.

The last time we spoke, the focus of the company was individual hosts. For the end user, this latest update can certainly inspire and make people imagine their next trip, but there also seems to be a big benefit for individual hosts. They should have much more visibility with the new search. But professional hosting has become a very brilliant Pinterest-style career. There’s even an HGTV show about renovating spaces to rent out. What do you think about the tension between professional and individual hosts in the future?

If the average person wants to upgrade their house or has one or two houses, I would still put them in a separate host bin. I think if someone has 50 or 100 houses, they have people wearing company t-shirts with the logo on them, and they have 25 year olds checking on you, which happens a lot, then it’s a little more professional. This product definitely benefits people a lot. I think it also benefits people who are not in the top 100 cities.

At the same time, it is not only for individuals or only for people outside the cities. We have very urban categories. What we’re trying to do is go beyond the mere commodity. Think about how travel is usually shown.


Credit: techcrunch.com /

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