If you work for an advertising agency or are in charge of a brand, editing and exporting a video ad that works across all social and web platforms can be a time consuming and tedious task. French startup ive greatly speeds up the process as it can automatically generate all formats and all durations from a single source video.
When you create a new video to showcase your brand, you usually start with a 16:9 video that is a couple of minutes long. This can be a good first step to create shorter versions for TV spots, for example.
But the advertising industry has changed – 30-second commercials are no longer as relevant as they used to be. Many brands now want to advertise across platforms, which means you need to provide a video that integrates natively with those platforms.
For example, on Snapchat, brands need a 9:16 vertical video if they want to insert ads between user stories. If a company wants to create a video for the Instagram News Feed, a 1:1 square video is a better fit.
Each platform has its own requirements for format, length, and even emphasis on content. On YouTube, you can create very short videos that are only a few seconds long, or longer videos that can be skipped after a few seconds. In this case, you need to display your brand logo as quickly as possible so that people don’t miss it too quickly and get the message as quickly as possible.
When Aive users upload a video, they get an overall creative score and a breakdown of all the strengths and weaknesses of the video. For example, the platform tells you if the video will perform well on mobile devices, if the brand is presented correctly, and more.
Users can then create automated tasks to repackage that video. You can select multiple lengths and formats for your output videos at once. Once the service has finished processing your videos, you can see the result and manually tweak some of the details that aren’t working as expected.
For example, if you think the algorithm has deleted an important scene, you can replace the scene in the output video with the deleted one. Once this is done, you can download the output videos to your computer and use them on multiple platforms.
The startup recently raised a $3.2 million (€3 million) seed round from dozens of angel investors including Pauline Duval, Renault Visage, Kevin Polizzi, Jean-Paul Brugnier, Aurélie Jean, Julien Chaumont, Jeremy Rosselli and others.
With this funding round, the company plans to double the size of its team from 15 to 30 people. Adding previous funding and government funding from Région Occitanie, Bpifrance and La French Tech, Aive has earned $7.5m (€7m) since its inception.
Because it’s a software-as-a-service product, Aive also works well as a team. Users can leave comments and annotate videos for other users. There is also a built-in user rights management system that can be useful for freelancers, clients and agencies.
While the most expensive ad agencies can already generate variations of the same video for their clients, Aive is making the process more accessible to different teams and companies. This means you don’t have to limit yourself to a couple of ad campaigns a year, it’s easier to update your listings more often.
It’s still early days for the startup, as Aive is testing its product in private beta testing with several companies such as Club Med, L’Oréal, Monoprix, Nissan and Swile. So it will be interesting to see how the product develops in the coming years.
Credit: techcrunch.com /