Amazon’s private-brand team in India launched “a systematic campaign of manipulating search results to create knockoff goods and promote their own product lines”, according to a Wednesday’s report from Reuters.
The employees used internal data from Amazon.In, the retail giant’s website in India, to copy products sold by other companies on the platform, Reuters said, citing “thousands of pages of internal Amazon documents”. They allegedly rigged search results so that the company’s private-brand products would appear in the first two or three product listings. According to Reuters, two Amazon executives reviewed India’s strategy.
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Amazon did not immediately respond to a request for comment. The e-commerce giant told Reuters it believes the allegations are “factually false and baseless.” The company also told Reuters that it displays search results based on the relevance of a customer’s search query and does not endorse its own private brand products.
more to come.