Amazon Go: inside a new checkout-free store moving to the suburbs

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The new Amazon Go store will also sell Pinkberry frozen yogurt.

Amazon Go, the tech giant’s cashless store concept, is ready to move to the suburbs.

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Company opening of a new Go store in Mill Creek, Washington.on Tuesday morning, which he said will target customers living in suburban areas.

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As with other Go stores, shoppers won’t need to go to the checkout when they’re ready to pay. They take what they need and leave.

Here’s how it works: Consumers access the store by scanning their Amazon app, by scanning their palm with Amazon One technology, or by submitting a credit card. Customers can then choose between a variety of takeaway food and drink options.

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The Grab & Go section of the Amazon Go store.

The store is equipped with technology similar to self-driving cars that tracks what users add to their shopping cart and then charges when they leave the store.

“Amazon Go has always strived to serve people who are in a hurry, usually pressed for time, hungry and thirsty,” said Ayesha Harper, director of Amazon Convenience, during an interview. “This new suburban Amazon Go store format achieves this goal while also giving shoppers the opportunity to achieve more in a single trip.”

A new addition to the Mill Creek store is the bespoke kitchen, where customers can purchase breakfast and lunch items prepared by workers. Customers approach the touch screen to select their food and then wait for it to be cooked.

Options include hot and cold sandwiches, salads, breakfast plates, burritos and rolls. The store will also offer branded drinks, including Starbucks coffee and ICEE smoothies. He will also offer Pinkberry frozen yogurt.

Other services available in the store include bulk returns and free electric vehicle charging stations.

The company has Amazon Go stores in four states, mostly in downtown metropolitan areas including New York, Chicago and San Francisco.

Amazon last November introduced a new concept store with Starbuckscombining the retailer’s Go shopping technology with Starbucks Pickup technology to enable consumers to shop without a checkout.

The store also has a modern lounge area with separate workspaces, as well as large tables with power outlets and USB ports.

Follow Brett Molina on Twitter: @brettmolina23.




Credit: www.usatoday.com /

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