Amazon is simplifying the pricing structure for its all-in-one Kids+ subscription service.

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Amazon Kids+ multi-platform subscribers have been notified of the price change effective July 14th. According to an email sent by Amazon, the company is simplifying its pricing structure and will be moving all Prime members to a $4.99 monthly subscription. tier and all non-Prime subscribers per $7.99 option. In addition, all users will have unlimited access to the service for up to four child profiles.

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Image credits: Amazon Kids+

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This is the first time Amazon has changed prices since Amazon FreeTime launched in 2012 (rebranding to Amazon Kids and Kids+ in 2020). With this change, some consumers will see an increase in the cost of a subscription, while for others, rates will decrease. So the news is a little mixed up depending on how each individual customer signs up.

Previously, Amazon Kids+ had a single child plan that started at $2.99 ​​per month for Prime members and $4.99 per month for non-Prime members. So those subscribers will technically get a $2-$3 price increase and be automatically upgraded to four child profiles, whether they need additional profiles or not. Those with a family plan will get a $2 per month price reduction, as it used to cost $6.99 per month for Prime members and $9.99 for non-Primers.

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Amazon Kids+ offers thousands of books, movies, TV shows, educational apps, and games for kids on compatible Fire, Fire TV, Android, iOS, and Kindle devices. The service also gives kids access to hundreds of hours of ad-free kids’ radio stations and playlists, as well as premium skills for kids, available on compatible Echo devices.


Credit: techcrunch.com /

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