Amazon Prime Video today announced the launch of a localized version of its streaming service in one of Africa’s largest markets, Nigeria. As in Southeast Asia a few days ago, the tech giant is trying to boost subscribers in new markets like Africa by increasing investment in local production, introducing localized originals (in development), and introducing discounted Amazon Prime memberships. offers to clients.
Amazon Prime Video launched in Africa in 2016 as part of a global promotion in more than 200 countries around the world, seriously competing with Netflix’s global plan launched the same year. However, the versions of the service available in the region never had the local language interfaces, subtitles, and original content offerings that are common in more developed markets.
That has changed today in Africa, at least in Nigeria, as the company plans to expand into other markets such as South Africa. AT tweet in its official Prime Video Naija account, the company made it clear that customers can stream original TV shows and movies within the Prime Video ecosystem like The Boys. According to its website, it will cost £2,300 per month after customers get their seven-day trial. Thus, for the first time, users in Nigeria will be able to subscribe to Prime Video using their local currency and, unlike how most of them have accessed the platform in the past for region-specific content, would not require a VPN to stream content. on the platform.
Amazon has said its first Nigerian show will be Gangs of Lagos, a local original crime thriller that follows the lives of three friends who roam the streets of Isale Eko in Nigeria’s commercial city of Lagos, scheduled to launch this year.
This is an evolving story…
Credit: techcrunch.com /