Amazon will not bid for IPL media rights between 2023 and 2027, a person familiar with the matter said, leaving the hotly contested Disney and Reliance streaming auction. The e-commerce giant was one of several tech giants preparing to enter the highly anticipated auction due on Sunday.
The e-commerce group, which has invested about $6.5 billion in its business in India and operates the Prime Video streaming service, has told BCCI, the cricket board that oversees the IPL tournament, that it will not be participating in the bid, the person said. , asking for anonymity as the details are confidential. According to media reports this morning, it was about the alleged war between Ambani, one of the richest men in Asia, and Amazon founder Jeff Bezos.
Ambani’s Reliance operates the largest retail chain in India as well as the largest telecom operator.
Disney, which currently owns the streaming rights, and Reliance, controlled by Mukesh Ambani, are expected to participate in the auction, which industry analysts believe could be worth between $4 billion and $7 billion.
Fox subsidiary Star India won the latest five-year rights auction with a $2.5 billion offer in 2017. said with deed.
Amazon did not immediately respond to a request for comment.
Credit: techcrunch.com /