Why is it important: Amazon Go cashless stores have been around for a while now and they continue to expand in the US and even overseas in the UK capital London. It looks like Amazon is now looking to increase the revenue stream from these places, and what better way than to share shopper data with advertisers.

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Amazon confirmed launch of a new analytics service that will share data collected from Just Walk Out and Amazon Dash Cart technologies across its Amazon Go and Amazon Fresh stores in the US.

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Some of the information Amazon will share with advertisers includes the percentage of products (from a specific company) that shoppers take and then buy, put back on the shelf, or buy later. This process will be similar to the data collection/analytics used by online shopping sites.

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Any data collection activity will bother people, especially when shared with advertisers, but Amazon insists on providing personal information such as a customer’s name, individual browsing data, or individual session data such as the time of day they made a purchase or store where they shopped. will be kept secret. Videos or images of buyers will not be shared and buyers may opt-out on the Store Insights website. What’s more, Amazon says any data collected will be “stored in a secure area in the cloud.”

Despite promises, some shoppers at Amazon’s physical stores will no doubt feel uncomfortable knowing their shopping habits are being tracked, even if it’s done anonymously. The company is definitely not have in Best reputation for respecting people’s privacy.