Amazon’s smile logo and Climate Pledge decal to appear on Seattle Kraken hockey helmets

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The helmet worn by the Seattle Kraken for home games has Amazon’s smile logo. (Climate Pledge Arena photo)

Amazon is adding a little promotional branding to the helmets of the Seattle Kraken, the city’s new NHL team set to take to the ice for its inaugural season next month. The logo of the tech giant’s smile will be affixed to both sides of the midnight blue helmet that Kraken will wear for home games, the team found out on tuesday.

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When the team is away from their home at the Climate Pledge Arena, there will be decals reading “The Climate Pledge” in white helmets as a way of drawing attention to the effort to commit to getting the businesses going. net zero carbon by 2040.

Amazon founder Jeff Bezos first announced the creation of The Climate Pledge in September 2019, setting ambitious greenhouse gas emissions targets for the tech giant and urging other companies to do the same. In June 2020, Amazon bought the naming rights to the redeveloped KeyArena in Seattle, and placed the Climate Pledge moniker on the 18,100-seat venue.


The other 31 NHL teams added corporate sponsor logos to helmets earlier last season to recover some of the revenue lost in the COVID-19 pandemic and empty arenas. League Commissioner Gary Bateman confirmed in june That the ads will remain in the 2021-22 season.

Sponsor logos – most likely including Amazon again – are coming to the team’s jerseys next season.

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Kraken is set to begin its inaugural season on October 12 in Las Vegas. The team plays four more games on the road before opening at home against the Vancouver Canucks on October 23.


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