Apple banks on subsidies

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With the iPhone 13 lineup providing only minor updates to Apple’s flagship smartphone, the company may be relying even more on promotions from wireless carriers to keep up with sales momentum.

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why it matters: Apple relies on the iPhone for a large portion of its sales, while such sales are also important to the rest of the mobile industry, including network providers and component suppliers.

Our thought bubble: Apple is the largest stock in the S&P 500, so its performance — which is up 14% year to date — has an outsized impact on any indexed portfolio.


running news: Apple on Tuesday unveiled the iPhone 13, iPhone 13 mini, iPhone 13 Pro and iPhone 13 Pro Max — all updates to similar-sized models from last year’s line.

  • A sleeper hit between updates can be a bigger battery, which addresses one of the biggest problems facing modern smartphone owners: a phone that does everything they want but still manages to withstand heavy usage. Fight for the day.

big picture: The subsidies, which were decreasing, have increased over the years and played a big part in keeping iPhone sales strong during the pandemic.

  • talked about apple carrier trade discount As a part of his pitch for the iPhone 13.
  • AT&T, Verizon and T-Mobile have already announced a number of deals, including up to $800 off the iPhone 13 and up to $1,000 off the iPhone 13 Pro Max.
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