Apple has a crafty plan to crack the business market

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Apple wants businesses to upgrade their Mac devices with a new business proposition many companies won’t be able to refuse.

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The company is rolling out a business-only offer that will allow organizations to get a 13-inch MacBook Air for just $30 a month.

There’s a range of other devices on offer, including a 13-inch MacBook Pro for $39, a 14-inch MacBook Pro for $60, and a 16-inch MacBook Pro for $75.

Apple M1 Refresh


The program was created in partnership with CIT Group, a bank for business customers that it says requires interested parties to sign documents after approval CIT has issued a purchase order to Apple. .

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The service is titled “Apple M1 Refresh”, indicating that the company is interested in pushing new devices into the business sector, replacing older, more energy-consuming Intel-based laptops.

There are a number of questions that still need to be answered, such as how can a business own the equipment (instead of leasing them indefinitely) if there are fewer computers that need to be ordered. , or if there are other accessories offered. There’s also the question of frequency, or how often a business can upgrade to a new device. At the end of the day, that roughly equates to a new MacBook every three years.

Nerdshala Pro Apple has been contacted for comment on these questions.

This is the second offer by Apple to businesses this month, after Small Business Essentials, which enables small businesses to get Apple hardware without breaking the bank.

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