Apple makes the iPhone 13 official

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Today, Apple executives took the stage at a virtual streaming event to announce the new flagship iPhone lineup. iPhone 13 is official.

The body looks the same as last year, but the cameras in the base model are now arranged diagonally. This year Apple is cutting down on the size of the front display notch, which still houses all the usual Face ID sensors, but is now 20% smaller.


The new display in the base model is branded “Super Retina XDR” and is 28 percent brighter at 800 nits. It comes in 5.4 and 6.1 inches.

There is also a new SoC, the A15 Bionic. There’s a six-core CPU with two performance cores and four low-power efficiency cores, which Apple says are “the fastest CPUs in any smartphone, up to 50 percent faster than the leading competition.” The new four-core GPU is up to 30 percent faster than competitors, and the 16-core Neural Engine is capable of 15.8 trillion operations per second.

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A new “cinematic” mode for video brings the rack focus effect to the camera, which will allow the camera to easily change focus from a foreground object to a background object during the video. You can tap the screen to lock focus on two different objects and switch between them. Of course, a phone doesn’t actually have a lens to do this—it’s an AI effect, like dual-object portrait mode.

Apple says the entire phone has been remodeled to fit a larger battery, as well as to make room for “new technology.” Apple won’t give an exact size, but it does say the iPhone mini is up 1.5 hours over last year, and the base-model iPhone 2.5 hours up.

The iPhone 13 Mini starts at $699, while the iPhone 13 starts at $799. Both start at 128GB (an increase from last year) with 256GB and 512GB storage tiers.

Evolving… The event is still ongoing, so check back for more details.

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