Apple may have to work alone on its electric car after failing to find a partner

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Some Apple gossip is pure fiction, but some rumors have their roots in the real world.

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Apple Car falls into the latter category, and if a new report from the Korean site To be precise, the company now plans to shoulder the entire development process of the autonomous and/or electric car.

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The latest rumors say that Apple has decided to drop its plan to partner with a legacy automaker, which will help reduce vehicle development costs and shorten the overall timeline.


The change of heart takes Apple back to its original roadmap, which was to handle all research, development and logistics in-house.

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The report clarifies, Apple’s discussions with several automakers concluded without a partnership deal. Sources claim that there was no interest in the auto industry.

Analysis: A Tremendous Undertaking, Even for Apple

For analysts and armchair pundits alike suffer over supply chain reports and secret leaks from alleged Apple employees on the alleged electric car.

At the time, the current discussion on supply chain issues and logistics fueled speculation over whether the Apple Car could ever become a reality.

Developing a new car from scratch is a tremendous undertaking, even for a company as rich and powerful as Apple.

After spending time and money designing the car, manufacturing, safety testing, and a boatload of regulatory hoops to jump through, it’s no surprise that Apple has tried to ease its entry into the auto industry. A more experienced partner followed.

However, in itself, Apple’s ability to attract and hire the best talent, as well as market and sell its products, will go a long way toward making the car a success.

A recent report from Bloomberg reveals that Apple has moved its wearables flagship, Kevin Lynch, to lead ‘Project Titan’ – the internal name for the firm’s automotive effort.

If true, it shows that Apple is still serious about the automotive space as it has moved one of its most senior people into the role. Of course, the company’s $200 billion war chest doesn’t hurt its chances of success either.

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