Apple has quietly discontinued the largest storage configuration of the iPhone SE. Previously, the SE was available in 64GB, 128GB and 246GB variants. But the 256GB model is no longer available in Apple’s online store.
But that doesn’t mean the iPhone SE is going anywhere. In fact, analysts and journalists have published several similar reports claiming that the iPhone SE will get an upgrade early next year.
Reports say that the 2022 iPhone SE will have Apple’s A15 chip—the same one inside the newly announced iPhone 13, iPhone 13 Pro, and iPad mini. The phone will also have 5G and will have Qualcomm’s X60 modem. Nikki.
So instead of sunsetting the SE, our best guess is that it’s about undermining or cannibalizing the iPhone 12 mini.
Last year, Apple introduced two different phones in sizes suitable for one-handed use: the current iteration of the iPhone SE (which borrowed its body from the iPhone 8) and the iPhone 12 Mini (which was a significantly smaller version of the otherwise identical iPhone 8). Was) iPhone 12).
But while the SE and 12 Mini sold well when their sales were combined into a bucket, they were individually among Apple’s lowest-selling handsets. And the Mini fared worse than the SE. This is sub-optimal for Apple, as the company charges more for the Mini. If this change converts some SE buyers into Mini buyers, it could be a boon to Apple’s bottom line.
That said, analysts have been predicting for months that there won’t be a Mini model in the 2022 iPhone lineup at all once the SE gets enough updates.
In any case, lovers of smaller phones still have two, now more differentiated options – for now.
Listing image by Samuel Axon