Apple TV+ just won Best Picture. Now everything is different

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Closer to the end In 2021, the hype was palpable. dog powerdirector Jane Champion’s western allegory of toxic masculinity was on its way to becoming the first Best Picture Oscar winner. Netflix. In total there was a colossal number of nominations – 12, and it was on top. However, by March, everything had changed. Suddenly CODAcourageous coming-of-age drama Apple TV+ caught in sundance gained momentum last year. He received top honors at both the Screen Actors Guild Awards and the Producers Guild of America Awards, while Dog seemed to be chasing his tail. The decision was made on Sunday. CODA received top honors, marking the first time a streaming service has done so.

It was a long time ago, and this time was fraught. Ever since Netflix and Amazon began shelling out for prestige content in hopes of winning trophies (and respect), Hollywood has, ironically, been waiting to see if the streaming service can win the Academy of Motion Picture Arts and Sciences’ biggest prize. trophy. Not everyone in the industry was interested in seeing players like Netflix make big headway, mostly because the company was instrumental in moving movies from theaters to living rooms. When is netflix Roma played the main prize in 2019, advisor to the Oscar campaign said the Vulture that voting for Alfonso Cuarón’s black-and-white family drama was “voting for the death of cinema on television”. Steven Spielberg, whose West Side Story was nominated for seven awards this year and won one, explicitly stated that Netflix films should not qualify for an Oscar, declaring they were more like TV movies. Now it looks like the big wins for streamers will remain.

While it seems incredible that the streaming service never winning the Best Picture nomination, exactly how it would happen or should happen was another point of contention. Amazon was lucky early on, acquiring Manchester by the sea at the Sundance Film Festival, and then won numerous Oscar nominations in 2017. Netflix, while definitely forking out for movies at festivals, has had more luck with its homegrown efforts like Irishman and Roma. But this does not mean that both did not flinch. Netflix received 35 nods and Amazon got 12 last year, but the latter only got one nod – for big sick– one year after Manchester triumph. None of them were able to claim the grand prize, despite constantly circling around it.

All this makes Apple’s victory so shocking. After years of Netflix and Amazon trying to produce and acquire their way to the top – despite Hollywood old schoolers looking down on it – Apple swooped in thanks to a movie it just picked up on Sundance. True, they paid a penny for this CODA– reportedly around $25 million – but that’s still more than Power and many other giants such as Warner Bros. Dune and films by previous Oscar winners such as Spielberg and Guillermo del Toro (Alley of Nightmares). For a streaming service that, while backed by Apple money, only launched in November 2019, that’s huge. It could also be argued that production and release delays caused by Covid-19 have allowed small films to make more noise than they could have in years past, but even so, this small film could have been made by an independent studio like A24, and not Apple.

But Oscar is just one night. The impact of this victory will be felt both in Hollywood and in the offices of streamers for some time to come. Over the past few years, Netflix has been chasing Oscar gold with all its might – and perhaps lost some of my enthusiasm in progress – so what’s happening now that Apple has beaten them to a big bounty? Undoubtedly it will make more games, but now that CODA demonstrated what a successful launch looks like, will Netflix simply repeat this success? Will there be Amazon? Will there be studios? The Apple TV+ victory proves that the old grievances against streamers are gone (or at least waning) and that perhaps one of them can win. Viewers now know that the best films in the world are just a click away. Traditional studios understand that their distribution models can, and perhaps should, change without affecting how their films are received.

For a long time, the destruction of Hollywood by streamers felt like a battle for the soul of Tinsel Town – how it is run, who is involved, what is the definition of “movie”. True, there is something in this. Filmmaking and the film industry have flourished for many years because films are a huge part of the cultural currency. They are also an art form that has been overtaken by huge corporations looking to make films that are almost guaranteed to sell tickets and fill theaters. For many years, especially in the 1990s, when Oscar audiences were much higher than they are today, Best Picture winners were artistic audiences such as Titanic and Forrest Gump, which captivated critics and killed at the box office. The pool of films and directors who even tried to film the little golden man was small.

Streaming services have changed that. Not all of them—the monoculture has long since receded—but they could afford to try a wider range of films and show them to people; theoretical tickets have already been sold to their subscribers. They may well have an irreversible impact on the cinematic experience, but this won’t be the first time the industry has changed. There were no blockbusters before Jaws came out in 1975 and people used to watch movies on nickelodeons. CODAThe Best Picture win proves that the filmmaking landscape has changed again. Now it is important who will change with him.

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