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The first Apple Watch arrived in 2015. Six years on, Apple is giving its watch a facelift: Series 7, starting at $399 later in the fall, was announced at Apple’s iPhone-focused virtual
But the changes don’t seem dramatic: It has a bigger display with thinner bezels, a faster-charging battery that promises 8 minutes of charge for 8 hours of use, and a more crack-resistant front crystal. But the 18-hour battery life is the same as last year’s watch.
The only thing really new about last yearBlood oxygen was estimated. This year, updates are also rare. And it’s not going to look so different. The larger screen should allow for a more readable and detailed watch face, notifications, and apps, just as the Series 4 grew in size a few years ago. The buttons on the display are bigger, and Apple says 50% more text can be fitted on the screen. There are also new watch faces: a new modular watch face, and a text-warping watch face. But Apple seems to be holding onto the rest of the watch design, contrary to previous reports of a largely revised flat design.
Apple’s Watch lineup continues to become more successful, especially as wearable competitors consolidate. Apple’s Fitness+ subscription service, launched late last year, requires the Watch to take advantage of its video workouts. Last year’s Apple Watch SE tried to aim to be the more affordable Apple Watch, but its $279 starting price was still well above budget fitness trackers from companies like Fitbit. This year, the Watch SE and Series 3 remain, with the SE still at $279, and the Series 3 at $199.
This is a developing story…