it’s part of the storyOur full coverage of the latest Apple news.
Welcome to Nerdshala’s coverage of Apple’s big iPhone event. We covered the event live, with breaking news details as well as in-depth analysis and perspective you can get only here.
11:31 am PT
Apple closed with another tour through the landmarks of California. Like his previous videos, it includes production health and safety information, including daily health checks, face coverings “worn by everyone.”
So when can you get it?
11:18 am pt
The iPhone 13 Pro will start at $999 and the iPhone 13 Pro Max will start at $1099.
They start pre-orders from September 17th and launch on September 24th
iPhone 13 Pro as Video Camera
11:12 am PT
Apple balked at the idea of using the iPhone 13 Pro as a professional-level video camera. It hired Oscar-winning film director Kathryn Bigelow to try it out, showing how well it handles low-light imagery.
iPhone 13 Pro Camera Upgrade
11:09 am pt
Apple says Apple’s updates for wide and ultrawide allow for better low-light performance, and can also do macro photography – shooting a subject up to 2 centimeters away.
Apple says it has also improved the software that recognizes people’s skin tones, and you can now apply tone and heat filters that the camera will remember.
iPhone 13 Pro and Pro Max
11:05 am pt
Apple says it’s the “most pro design,” which is probably the most Apple thing I’ve heard the company say in a while.
It comes in four colors: Silver, Graphite, Gold, and “Sierra Blue.”
Apple said that the iPhone 13 Pro has a bigger battery. And it includes a better GPU than the iPhone 13.
Apple said it is announcing a new “Super Retina XDR Display” with 1000 nits of peak outdoor brightness, up 25% over last year. And it can change the framerate on the fly, upping the framerate to 120Hz when needed, but ramping it down when you don’t. In its demo, Apple showed it going down to 10Hz.
better battery life
10:58 am PT
Apple says that despite the faster chip, 5G, better camera and other features, the iPhone 13 has a longer battery life than its predecessor. One way to do this is to move to LTE “when 5G speeds are no longer needed,” Apple said. And the company’s A15 Bionic chip is more efficient, Apple said.
Apple is also getting its device to rely less on the Internet. For example, many Siri requests will remain on the device, the first time in 10 years since the voice assistant was first introduced.
Apple said it is keeping prices the same this year. The iPhone 13 Mini starts at $699, with double the starting capacity of 128GB. (You can now also get the 512GB version, which used to be available only on the Pro model.)
a new automatic focus
10:52 am PT
Apple said Cinematic Mode follows where the subject of the video looks up, changes focus when they look away, and again when they look back.
Apple said you can also choose where to focus by tapping on the screen or pressing to lock focus on a subject. It’s all shot in Dolby Vision HDR, Apple says, which is fancy talk for high-end video formats.
Camera upgrade and cinematic mode
10:50 am PT
Apple says its rear cameras got a serious upgrade with the iPhone 13. The 12-megapixel camera can take in 47% more light, Apple says, with an F1.6 aperture.
Ultrawide camera has F 2.4 aperture.
When it comes to video, Apple says it’s adding “Cinematic Mode,” which will allow the phone a professional-level “rack focus” where you can gracefully slide between focus subjects in video . Surely Apple made a demo “movie” to show it.
iPhones get new A15 Bionic chip
10:45 am PT
“Frankly, the competition is still holding up for our chips,” Apple says. This year, the iPhone 13 gets the A15 Bionic.
It has a 6-core CPU, with 2 high-performance cores and 4 high-efficiency cores. Apple says it’s up to 50% faster than the leading competition. Apple says it also has a 4-core GPU. It has 30% faster graphics than the competition.
iphone 13 is here
10:40 am PT
The new device has two rear lenses, arranged diagonally. It now also comes in pink, along with blue, “Midnight,” “Starlight,” and product red.
Apple says the antennas are made from recycled plastic water bottles. And they have a sensor notch which is 20% smaller.
Apple joins the Fitness Plus group workout
10:36 am PT
Apple’s speed and activity apps have always had hidden features for competing with friends, and now adding Apple’s group workouts as well. In this case, you can start exercising with (or against) your friends from an iMessage chat conversation.
Apple says 32 people can participate and you’ll even know if friends are ahead of you in bike class, for example.
Apple adds fitness plus meditation
10:35 am PT
Since its launch last year, Apple has focused on its $10-per-month Fitness Plus service to make you sweat. But this year, it’s adding a meditation option, which will include all kinds of different peace, kindness, and gratitude meditations. Like other sections of Apple, it will be updated weekly on your phone and watch.
Apple Watch gets more durable
Apple said its latest Apple Watch now has a “crack-resistant front crystal” with “more robust geometry.”
It also has IP6X certification, which means that it is dust resistant.
Of course, it has new colors, bands, and even a new charger that’s faster.
Like the iPad, Apple says it’s 100% recycled aluminum.
The Apple Watch Series 7 will cost $399. Apple will continue to sell the Apple Watch Series 3 for $199, followed by last year’s Apple Watch SE for $279.
However, this decline is not coming later.
Apple Watch Series 7 is real
10:27 am PT
It has a larger display, 20% more screen area than the Series 6 and 50% more than the Series 3.
Apple says the watch’s dimensions have barely changed. And it has “softer, more rounded corners” with a “wraparound” feel to the edges.
Apple says it redesigned the buttons in the software so that they’re also easier to tap, and that it can fit 50% more text on the screen than last year’s watch.
100% Recycled Aluminum
10:23 am PT
Apple said the iPad mini upgrade means that all of the company’s iPads are now made from 100% recycled aluminum, as well as 100% recycled tin (for soldering). Apple says it uses 100% recycled rare earth elements in the enclosure magnets (not everywhere).
apple finds landscape
10:19 am PT
Apple’s iPads have always been portrait-oriented devices. The front-facing camera is always at the top of a portrait-oriented device. And its speakers have always been at the bottom.
With the iPad mini, Apple moved the selfie camera to the top of landscape orientation, and adding stereo speakers meant it was meant to be heard in landscape as well.
It will start at $499, more expensive than the $399 starting price for the previous generation
iPad mini with USB-C, 5G . Get
10:18 am PT
Last year Apple introduced 5G Superfast Wireless in the iPhone. This year, it’s adding technology to its iPads. First, with the iPad mini, which Apple said can pull down 3.5 gigabits per second. It also gets USB like its iPad Pro big brothers.
iPad mini gets a major upgrade
10:14 am PT
Tim Cook announces the new iPad mini, which removes the home button, and has thinner borders. It also comes in an array of colors. Purple, Pink, “Starlight” and Space Grey.
Apple says it measures 8.3 inches, and offers True Tone, anti-reflective coating, and 500 nits brightness.
Like last year’s iPad Air, TouchID is built into the power button.
Apple says the new iPad mini has a 40% “leap” in CPU performance and an 80% “leap” in GPU.
10:09 am pt
Cook begins by talking about how strong the iPad business has been, up 40% over the past year.
“Today, it gets even better,” he says.
The new iPad will include the A13 Bionic chip, Apple says, which is “up to 20% faster in every aspect of the chip, from the CPU and GPU to the Neural Engine.”
Apple’s Melody Kuna, senior manager of iPad product design, says it’s 3x faster than the best-selling Chromebook and 6x faster than the best-selling Android tablet.
It will also include an improved rear and front camera, he said.
apple tv plus
10:07 am PT
Apple began by discussing its company’s $5 per month video service, Apple TV Plus, for hit shows such as Ted Lasso and The Morning Show, as well as upcoming titles such as Foundation and a comedy series, The Problem with John. Shown a bunch of previews. Stewart. (Stewart joked that he might need to add a comma to that title.)