Apple's event is here: Follow our live coverage

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it’s part of the story apple eventOur full coverage of the latest Apple news.

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Welcome to Nerdshala’s coverage of Apple’s big iPhone event, which just started. We are here covering the event live, with breaking news details as well as in-depth analysis and perspective you can only get here. Come along

iPad mini gets a major upgrade

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10:14 am PT

Tim Cook announces the new iPad mini, which removes the home button, and has thinner borders. It also comes in an array of colors. Purple, Pink, “Starlight” and Space Grey.

Apple says it measures 8.3 inches, and offers True Tone, anti-reflective coating, and 500 nits brightness.

Like last year’s iPad Air, TouchID is built into the power button.

Apple says the new iPad mini has a 40% “leap” in CPU performance and an 80% “leap” in GPU.

Apple gets refresh for iPad 2021 with A13 chip, 12-megapixel camera, True Tone display

ipad update

10:09 am pt

Cook begins by talking about how strong the iPad business has been, up 40% over the past year.

“Today, it gets even better,” he says.

The new iPad will include the A13 Bionic chip, Apple says, which is “up to 20% faster in every aspect of the chip, from the CPU and GPU to the Neural Engine.”

Apple’s Melody Kuna, senior manager of iPad product design, says it’s 3x faster than the best-selling Chromebook and 6x faster than the best-selling Android tablet.

It will also include an improved rear and front camera, he said.

apple tv plus

10:07 am PT

Apple began by discussing its company’s $5 per month video service, Apple TV Plus, for hit shows such as Ted Lasso and The Morning Show, as well as upcoming titles such as Foundation and a comedy series, The Problem with John. Shown a bunch of previews. Stewart. (Stewart joked that he might need to add a comma to that title.)

love, california

10:04 am PT

Tim Cook begins Apple’s program with a video montage of everything he says Apple loves about California. With all its landmarks, singing people, it’s definitely a fun place to start.

“California has always been a place for people with big ambitions and big dreams, a place where people are fueled with optimism to make things better, that can change the world. Who we are at Apple, and inspires us in everything we create and do. We are proud to call California our home.”

no more pop and rock

9:57 a.m. PT

Apple created a playlist for their shows with hit songs from hit groups like Coldplay for small-time musicians who suddenly found fame in the background of Apple commercials and events. But since Apple began streaming its shows amid the pandemic, it’s gotten more artistic – what I’d call corporate classical and pop music.

For what it’s worth, I checked on Apple-owned Shazam to see if it was an artist I’d never heard of. Nope — Shazam hasn’t even heard of it. At least it’s kinda tempting.

our show has started

9:50 am PT

Apple’s event is almost ready to begin, and Nerdshala’s live pre-show is now underway at the top of this page. You can watch live as we discuss all the rumors and expected products. Plus, get some insight into the minds of our great reviewers.

spyware scares

9:17 am PT

While we’re all waiting to see what Apple releases, make sure you take this moment Update Your iPhones, iPads, and Other Apple Devices. like now. Go. I’ll wait

Apple on Monday rolled out a surprise update that closed a security hole in a report The “Zero-Click” Hack. This attack, which is associated Pegasus spyware Allegedly used to spy on dissidents, world leaders and journalists, can be delivered via a text message. Admittedly, when it arrives there’s nothing you can do to stop it – the hack goes into effect as soon as your phone receives the message. Apple’s update closes that hole.

By the way, you can find out if you have been hacked There is a free tool available online.

Would that be enough?

9:03 am PT

It used to be that when new iPhones came out, people would line up around the block outside Apple stores, being the first to get their hands on the device. It then usually sold out immediately and was nearly impossible to find for days or weeks. Apple has done better at managing demand, and so many people shop online now that there are dramatic iPhone lines. largely a thing of the past. But what about supply?

In the pandemic, we have learned that our international supply chains are fragile, and our reliance on foreign manufacturing has led to shortages of all kinds of products from cars to video game consoles to garlic. So far, there are signs that Apple has been able to zero in on these issues, partly thanks to its aggressive long-term planning. That doesn’t mean you’ll have easy access to the iPhone at launch, but finding it shouldn’t be as hard as, say, a playstation 5.

There are rumors that Apple Watch, on the other hand, may have a limited supply at launch. But this is because of a non-pandemic problem. According to rumours, Apple struggled to keep production running smoothly high volume production.

unusual place

8:31 am PT

Every virtual event Apple has ever held is set up its multibillion dollar “Spacecraft” Headquarters in Cupertino, California. But this time Apple CEO Tim Cook tweeted a photo of a different location in which the company will hold at least part of its event: from The Desert.

It’s a good bet it could be a reference to the rumored satellite emergency call capabilities built into the next iPhones. We will see.

Today is the day.

8:13 am PT

There’s always a feeling that you can’t quite know what Apple will launch at its events, although we have a good idea of ​​what’s likely to be on tap for it. “California Streaming” event. All leaks point to a new iPhone, possibly called iphone 13, And this apple watch series 7. (we could also see Rumor AirPods 3) the event, which will actually happen, can pretend to be a new iphone design Along with improving the phone camera and other glasses. Apple hasn’t discussed its plans for the devices, other than a Four new iPhones mentioned in the filing with him Federal Communications Commission.

what we know so far

The most dramatic change to the new iPhones, in addition to the better cameras that Apple has always been offering, is said to be the ability to make calls and send text in case of emergency When there is no cell coverage. Generally, though, they are still expected to rely on 5G wireless technology for day-to-day connectivity.

The iPhone 13 comes a year after one of Apple’s most successful launches, alongside the 5G-powered iPhone 12. The device offered the first major revamp of the iPhone’s design since 2017, when Apple introduced its new $1,000 iPhone X with face-unlocking. Design and improved screen technology. A survey conducted by device recycler and reseller, Declutter, before the announcement of the iPhone 12, found that a “shocking” 53% of respondents planned to buy a new iPhone, which analysts called the “supercycle” of phone upgrades.

Apple recorded an increase in iPhone sales in the three months following the release of the iPhone 12. In January, the company said that iPhone sales during the holidays jumped 17% from last year, helping the company to drive towards its highest ever recorded revenue and profit.

“It doesn’t take away from our mind that this result is the most challenging year any of us can remember,” Apple CEO Tim Cook said in a call with investors after posting the company’s financial results. “It’s an understatement to say that the challenges posed to Apple as a business, for Apple as a community of individuals, for employees, their families, and for the communities in which we live and We have become less than the ones we love. Call home.”

“These results show the central role that our products play in helping our users respond to these challenges,” Cook said.

Although Apple is likely to offer a compelling upgrade for some customers, it is happening at a time of turmoil both within and outside the tech industry. for the past year and a half global pandemic Apple, Microsoft, Sony and many other tech companies have been forced to hold events online.

The virus has affected the lives of billions of people around the world, forcing entire countries into quarantine in efforts to stop its spread. Those disruptions have also slowed manufacturing and shipping around the world, exacerbated parts shortages delaying production of new computers, cars And video game console.

Analysts say Apple has been able to keep products largely in stock so far, in part due to the company Knowledgeable management of its supply chain.


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