Apple's event starts at 10 a.m. PT: Follow our live coverage now

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it’s part of the story apple eventOur full coverage of the latest Apple news.

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Welcome to Nerdshala’s coverage of Apple’s big iPhone event, scheduled to begin at 10 a.m. PT/1 a.m. ET. We’ll be covering the event live here, with breaking news details as well as in-depth analysis and perspective you can only get here. Come along

Would that be enough?

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9:03 am PT

It used to be that when new iPhones came out, people would line up around the block outside Apple stores, being the first to get their hands on the device. It then usually sold out immediately and was nearly impossible to find for days or weeks. Apple has done better at managing demand, and so many people shop online now that there are dramatic iPhone lines. largely a thing of the past. But what about supply?

In the pandemic, we have learned that our international supply chains are fragile, and our reliance on foreign manufacturing has led to shortages of all kinds of products from cars to video game consoles to garlic. So far, there are signs that Apple has been able to zero in on these issues, partly thanks to its aggressive long-term planning. That doesn’t mean you’ll have easy access to the iPhone at launch, but finding it shouldn’t be as hard as, say, a playstation 5.

There are rumors that Apple Watch, on the other hand, may have a limited supply at launch. But this is because of a non-pandemic problem. According to rumours, Apple struggled to keep production running smoothly high volume production.


unusual place

8:31 am PT

Every virtual event Apple has ever held is set up its multibillion dollar “Spacecraft” Headquarters in Cupertino, California. But this time Apple CEO Tim Cook tweeted a photo of a different location in which the company will hold at least part of its event: from The Desert.

It’s a good bet it could be a reference to the rumored satellite emergency call capabilities built into the next iPhones. We will see.


Today is the day.

8:13 am PT

There’s always a feeling that you can’t quite know what Apple will launch at its events, although we have a good idea of ​​what’s likely to be on tap for it. “California Streaming” event. All leaks point to a new iPhone, possibly called iphone 13, And this apple watch series 7. (we could also see Rumor AirPods 3) the event, which will actually happen, can pretend to be a new iphone design Along with improving the phone camera and other glasses. Apple hasn’t discussed its plans for the devices, other than a Four new iPhones mentioned in the filing with him Federal Communications Commission.


what we know so far

The most dramatic change to the new iPhones, in addition to the better cameras that Apple has always been offering, is said to be the ability to make calls and send text in case of emergency When there is no cell coverage. Generally, though, they are still expected to rely on 5G wireless technology for day-to-day connectivity.

The iPhone 13 comes a year after one of Apple’s most successful launches, alongside the 5G-powered iPhone 12. The device offered the first major revamp of the iPhone’s design since 2017, when Apple introduced its new $1,000 iPhone X with face-unlocking. Design and improved screen technology. A survey conducted by device recycler and reseller, Declutter, before the announcement of the iPhone 12, found that a “shocking” 53% of respondents planned to buy a new iPhone, which analysts called the “supercycle” of phone upgrades.

Apple recorded an increase in iPhone sales in the three months following the release of the iPhone 12. In January, the company said that iPhone sales during the holidays jumped 17% from last year, helping the company to drive towards its highest ever recorded revenue and profit.

“It doesn’t take away from our mind that this result is the most challenging year any of us can remember,” Apple CEO Tim Cook said in a call with investors after posting the company’s financial results. “It’s an understatement to say that the challenges posed to Apple as a business, for Apple as a community of individuals, for employees, their families, and for the communities in which we live and We have become less than the ones we love. Call home.”

“These results show the central role that our products play in helping our users respond to these challenges,” Cook said.

Although Apple is likely to offer a compelling upgrade for some customers, it is happening at a time of turmoil both within and outside the tech industry. for the past year and a half global pandemic Apple, Microsoft, Sony and many other tech companies have been forced to hold events online.

The virus has affected the lives of billions of people around the world, forcing entire countries into quarantine in efforts to stop its spread. Those disruptions have also slowed manufacturing and shipping around the world, exacerbated parts shortages delaying production of new computers, cars And video game console.

Analysts say Apple has been able to keep products largely in stock so far, in part due to the company Knowledgeable management of its supply chain.

While the iPhone will be a major product we see at Apple’s event this year, and is likely what most people focus their attention on, the company expects other tools to show. they include New Mac Computers With Upgraded Chips And new ipad.

When is the Apple Event?

Apple’s online-only event Will be on Tuesday, September 14 10 a.m. PT, which is 1 p.m. ET, 6 p.m. BST, and September 15th at 3 p.m. AEST. (Sorry, Australia.)

Where can I watch Apple’s livestream?

You’ll be able to stream Apple events directly Company Website. We’ll cover it with a live show here on Nerdshala.

What can we expect other than the iPhone 13 launch?

Apple’s digital events are built at a fast pace and a slow pace. And executes at least one or two jokes to keep you entertained. They might even make fun of Mama and Papa, but don’t bet on that.

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