Arduino targets enterprise applications with new round of funding

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Best known for its open source microcontrollers that have been widely adopted by the developer community. Arduino now has its sights firmly established in the corporate world. In particular, the company believes it is well positioned to establish itself among Gen Z engineers and millennials in the workforce. Of course, the company’s ubiquity in the manufacturing world over the last decade or so means that almost everyone in that category is at least familiar with the technology.

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“Engineers in [Gen Z and millennial] generations have grown up using Arduino boards in STEM programs around the world,” said co-founder and CEO Massimo Banzi in his release, “and they are accustomed to the availability, simplicity, and power of the company’s open source hardware, software, and cloud services. . Now they transfer these requirements to the enterprise when they are part of the workforce.”

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Driving this push is $32 million in new Series B funding from Robert Bosch Venture Capital, Renesas, Anzu Partners and Arm. The transition to enterprise is a bit strange given the existing track record of a hobbyist and educated company, but there’s certainly a lot of money to be made in the enterprise category and over the years I’ve increasingly seen company ready boards being integrated into workplace solutions so it may not be the most unprecedented way to move the company forward.

“Arduino has a unique opportunity to expand its already strong engineering community to encapsulate the enterprise market,” Renesas senior vice president Chris Alexandre said in the release. “We are excited to support them in their plans to grow their customer base and become a revolutionary enterprise platform.”

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Credit: techcrunch.com /

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