Arive raises $20M for an instant delivery service beyond groceries and essentials

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Immediate purchase and delivery of food and other essentials Last year was one of the big bubbles of opportunity in the world of e-commerce, with dozens of startups large and small emerging and raising money to build businesses to deliver groceries Were. Toilet paper and Tylenol at people’s doorsteps in 30 minutes or less. now called a startup Arive He is applying this concept to the wider world of consumer goods in a Prime Now-style service – selling and distributing premium items such as Apple Electronics and Bose headphones, Lululemon activewear, furniture and beauty and bath products and Vans Moof. Partnering with stores and brands. electric bike, and then delivering items via its own courier service — is announcing a $20 million Series A to see if the idea finds traction beyond essential.

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Funding is being led by Balderton Capital, with Global Founders Capital (a firm affiliated with the Samvor family of rocket internet), Burda Principal Investments, La Famiglia and 468 Capital also participating. (La Famiglia and 468 Capital are frequent supporters of Munich-based Arrive, both of which have invested in seed rounds for the company, not to be confused with mortgage startup with the same name in America)

Arrive’s funding, and list of backers, is notable in that it’s been on a very limited run so far. The startup launched only four months ago and is currently active in only four cities in Germany – Berlin, Hamburg, Munich and Frankfurt – although the idea is now to use the investment to expand further across the country and start looking at other markets. Will have to do tackle the next one.


The reason for the vote of confidence is that the figures so far look promising. Arive isn’t disclosing how many customers it has or what its revenue is looking like, but does note that the average order size is between €50 and €100 ($56 and $113) per 1,000 SKUs. , in which the average basket is between one and the other. four items. This presents what Arive is doing, as a very different proposition than what Gopuff or Getir is hoping to achieve with its instant delivery model, essentially delivering the weekly grocery store to one’s doorstep. Changing with multiple baskets.

“It’s not just about being the next accelerated commerce vertical, but building the next generation of e-commerce,” said Maximilian Rieker. He described that next generation as: “Very convenient delivery in between 30 and 60 minutes, connecting people to a local store with a bike-based service, in an app optimized for phones.” All its couriers are employed by the company either full time or part time.

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Arive has so far divided the model into three parts, consignment, wholesale and, over the next 2-3 months, provides market options for sourcing supplies. Fries said the wholesale portion currently accounts for the largest portion of its trade and sales.

In addition, white label services — where Arive can sell its backend technology and delivery infrastructure to third-party retailers to build out its instant delivery services — is another area the company is looking at, Fries said. . This can be a very interesting opportunity in areas like fashion: online sales of clothing typically challenged by the issues of shaping and handling returns, without making extensive and focused investments, have been an entry point for a company like Arrive. high barrier. address them. However, it may offer its technology to fashion brands and retailers who are looking at ways to get apparel faster to be online shoppers.

In the meantime, though it’s taking a different approach in instant delivery except for groceries and FMCG With a focus on essentials and high-ticket slow-moving consumer goods, Arive is doing a lot of work with those grocery delivery startups in mind for yet another reason.

Riker told me that Arive actually prefers to have an over-supply of these startups in certain markets — in fact, the bubble has certainly begun to burst for some of these startups, as they look to expand into new geographies. Looking is swayed by too-large and over-capitalized rivals — as they become an indication of where Arive should be looking to expand to next.

“We want to go to more locations in Germany and expand internationally, and while we haven’t decided which cities to be in, we are looking at cities where existing grocery plays are live,” said Riker. he said. “UK, France, they’re all interesting. Having those grocery companies is an advantage for us because it’s proof of consumer change. They’re already used to getting their food early, which is the first step.”

Arive isn’t the first company to have thought of building a service around instant delivery of any kind of item a person might like without leaving their home to buy. It was originally the premise behind Amazon Prime Now, the e-commerce giant that launched the service in 2014. Clearly, although Amazon expanded it to multiple markets, it eventually Close The standalone app and branding it built for Prime Now exists as a faster-delivery option for some items sold through Prime.

There the message can be interpreted in two ways. This could point to challenges to scale up to something like a fast-delivery service without providing a wider range of options that offer customers cheaper options and longer delivery times than the premiums that come with Tatkal. is far.

Or, it could point to how there remains an opportunity for a smaller and more focused company to correct the model, understanding that the market has matured over the past eight years and consumers are not only more focused than ever before. Willing to shop online. COVID-19, but have focused on their expectations of how that experience should more closely reflect the immediate-gratification of a personal purchase.

Investors are willing to bet that the two co-founders — who pitched the Arrive idea in business school — have a shot at some of the latter’s fit.

“Linus, Max and the entire team to come are challenging e-commerce conventions with energetic execution and a sharp sensitivity to the priorities of modern brands,” Colin Hanna, partner at Balderton Capital, said in a statement. “Using light electric vehicles to fulfill orders faster leaves a lighter footprint on our planet and ensures that customers are home to receive the goods they buy online, avoiding costly unsuccessful deliveries. is also committed to building UX in a way that preserves rather than destroys the value of the brands they are fortunate to work with. Ultimately, high basket sizes and no wastage mean that The company has a strong path to a sustainable business model in the long run. Balderton is fortunate to have support as it rapidly expands across Europe.”

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