Aurora Connect and Aurora Horizon
Aurora, the autonomous vehicle company founded by the former lead engineer for Google’s self-driving car project, announced that its autonomous trucks and taxis will be available to customers via subscription.
Aurora doesn’t expect to roll out its self-driving trucks and ride-hailing vehicles until 2023 and 2024, respectively, but the company is providing more details about how it plans to put them into commercial operation .
Aurora’s trucking service will be called “Aurora Horizon,” which the company says will provide trucking carriers and private fleets “with a reliable and scalable driver supply powered by Aurora Drivers.” Aurora Driver is the name the company uses to describe the hardware and software it uses to enable the vehicle to drive itself under certain conditions.
The ride-hailing service, called “Aurora Connect,” will allow vehicles equipped with the company’s driver technology to integrate ride-hailing network software so that it can be used as taxis.
Aurora’s customers will not be individual truckers or passenger passengers, but logistics firms and companies that operate fleets of freight vehicles. In that regard, Aurora is trying to differentiate itself from other companies in the autonomous vehicle world that want to be both a technology provider and a fleet operator.
Aurora’s decision to make its self-driving vehicles available by subscription is unique, but not entirely unheard of. The company says customers of Aurora Horizon or Aurora Connect will have access to Aurora Drivers, a mission control system called Aurora Beacon, and a roadside assistance program and extended support called Aurora Shield.
The company is not disclosing the price of its subscription products.