China has taken another step towards regulating how Internet influencers share information with their followers.
Over the years, the government has made great efforts to moderate digital content. The proliferation of real-time multimedia formats, such as live streaming and fast video sharing, has made it harder to weed out illegal and unwanted information. Thus, as the Internet landscape evolves, new controls are constantly being proposed.
Influencers and streamers who distribute “professional” content in areas such as medicine, finance, law, and education must be licensed in their respective fields. provisions This was stated by the National Administration of Radio and Television of China, which issues permissions to content providers, and the Ministry of Culture and Tourism, which oversees Internet culture.
Platform operators should be responsible for verifying broadcasters’ certificates and then entering relevant information into official records. The rules state that presenters and AI-synthesized content are subject to the same set of requirements as live broadcasters.
The new policy will inevitably raise the bar for grassroots independent content creators, but could be useful in combating misinformation, especially when their opinions could potentially influence people’s medical and financial decisions.
Live streaming in China has experienced a boom over the past few years and has become the default way for many to consume information and shop. clothes, groceries and more – something like teleshopping in the era of mobile Internet. As of December 2021, more than 700 million people in China were live streaming users, accounting for 68% of the country’s total internet population. official data.
ByteDance video app Douyin, which is the Chinese version of TikTok, and Kuaishou, backed by Tencent, are the two leading live streaming platforms in the country. Other major players such as huya and douyu specializes in gaming content.
Live streaming has truly become an essential feature for all platforms to engage users. In a financial app, analysts can share money management tips in real-time sessions, and in a healthcare app, you can similarly invite doctors to speak in real time.
Another recent change in how China wants to control digital content is a new mechanism that will check user comments before they are published. proposed rulewhich caused controversy around the space for self-expression.
Credit: techcrunch.com /