Is it really written in the stars? Bumble launched weekly personalized astrology content on the app this week, and astrologer Aliza Kelly has taken it upon herself to help you find your unfortunate soul mate.
Dubbed “Astrological Tuesdays”, US Bumble users can access the new astrology channel from the conversation screen in Bumble’s dating mode. There will be weekly updates providing users with content such as dating guides based on zodiac signs, tips on how to deepen relationships, what your astrological chart actually means, exploration of your three big places: the sun, moon, and sunrise, and more. .
In addition, users interested in astrology content will get free access to the Bumble Zodiac Filter every Tuesday, allowing them to filter out people with zodiac signs that are incompatible with their own.
The company also told TechCrunch that there will be content focusing on specific astrological events and how different zodiac signs can navigate them, as well as the opportunity to get a personal compatibility reading from Aliza.
Brands have seized on astrology as an easy way to connect with consumers. The company’s partnership with an astrologer is Bumble’s attempt to improve dating and relationships.
Selby Drummond, Bumble’s chief brand manager, said in a statement: “As of May, 78% of active U.S. Bumble members used the Zodiac icon on their profiles, which tells us there’s a huge desire to learn more about the potential connections that are coming up.” through astrology.
Over time, as members become more engaged, Bumble will explore “deeper compatibility-focused features,” TechCrunch told TechCrunch.
However, while new astrology content is all the rage, it’s not entirely accurate when it comes to relationship compatibility.
In 2019, Bumble introduced Zodiac icons so people can list their zodiac sign on their profile and filter matches based on whether they want to date confident Leos or compassionate Cancers.
When the feature first launched, resident Allure astrologer Sophie St. Thomas argued that Bumble seemed to be capitalizing on the growing interest.
“It doesn’t increase the chances of finding someone you’re actually connected to… to cross out all Libras just because you once dated a person who left a bad taste in your mouth, and you’re throwing out one in every 12 potential matches on a fairly arbitrary reason. Most of us are in a place where we could use more chances for love, not less, so let’s not cancel people just based on their sun sign.” Thomas wrote.
Despite the criticism, the company boasted that the Zodiac Badges had taken off.
Bumble said that adding your zodiac sign could increase the average number of matches per month, according to his U.S. data. The company added that in 2021, one of the most popular profile icons on Bumble globally was astrology.
However, skeptics – or atheist astrologers – have taken to Twitter to express their dissatisfaction with the launch of Astrological Tuesdays:
Astrology is a controversial topic, and while it may seem like fun and a game to some, experts say making relationship decisions based solely on your zodiac sign is a bad move.
When the average person thinks of astrology, it’s usually the super basic version. Your sun sign is just a tiny aspect of a much more complex natal chart. In an interview with FashionCertified astrologer Diana Brownstone said, “You should never reject a romantic relationship with someone just because of their sun sign, moon sign, or ascendant, because they may have other planets in line with yours. This is a whole science, and the longer you study it, the faster and more accurately you can come to conclusions.
According to Aliza Kelly website, a renowned astrologer, columnist and author, has many years of experience in astrology and has advised thousands of clients on their natal charts. Bringing on Kelly as Bumble’s resident astrologer could be an attempt by the company to educate members who may be misinformed about their zodiac signs.
All of this means that if you’re told that Gemini isn’t compatible with your sun sign, maybe talk to them first rather than rule them out with a dating app filter.
Credit: techcrunch.com /