Bandai Namco and FromSoftware hope Elden Ring will “broaden the fanbase” Dark Souls built

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Elden Ring publisher Bandai Namco and developer FromSoftware expect to see the open-world action-RPG set up by the Dark Souls series “widen the fanbase.”

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Hervé Hordt, senior vice president of digital marketing and content at Banda Namco, touched on Alden Ring’s goals in a recent interview. sports industry.

“With Dark Souls, it went from a very competitive niche audience to something that really broadened,” he says of the Souls series, which was started by Demon Souls, a relatively exclusive PS3 game. was the title. “I wouldn’t say mainstream, but it wasn’t far from that. And Elden Ring’s idea is to bring in an even bigger audience. It’s huge for us. It’s much bigger than software. We’re working very closely with Japan. From. We have three people dedicated to franchising across Europe.”


As the spiritual successor to one of the most recognizable and successful RPG series of the last decade, the Elden Ring has some heavy expectations on its shoulders. Naturally, its publishers and developers expect it to see a larger audience. However, more than a clear sentiment of ‘the publisher hopes the game does well’, Hordt’s comments reflect a conscious push to go beyond the hardcore players of Elden Ring that Dark Souls has traditionally accomplished.

FromSoftware’s Yasuhiro Kitao previously explained that, specifically with Elden Ring, the studio Hopefully “players of all kinds” enjoy and clear the game, not just soul diehards. Elden Ring obviously wasn’t designed to be easy, but FromSoftware attempted to “create and create a variety of options for players who aren’t so inclined, to enjoy the game and for those hard-pressed.” Just like that can use to experience a sense of accomplishment. Veterans.”

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Kitao’s comments echoed the comments of director Hidetaka Miyazaki, who insisted at the time The Elden Ring is probably as tough as Dark Souls 3, its more in-depth character customization offers more builds, play styles, and essentially solutions to the challenges in the game.

“There is a desire to broaden the fanbase from the software and Bandai Namco, so we have big ambitions,” Hordt says. “But I think what we’re building is going to make a lot of people happy, and that’s the most important thing. That’s what we want. We’re not just businessmen. We want to bring something fun and unique that can be enjoyed by millions of people.” Make people happy.”

The Elden Ring is reportedly in the “final stages of development”, so its January release date looks solid.

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