Black Friday 2021 toy deals: what we expect to see from Lego, Hot Wheels, and more

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Now it’s officially time to play that Black Friday toy deals are here, and they’re drowning us in a sea of ​​neon colors and loud noises — but if we can all brave toy sales, that means That’s a better birthday and christmas gift for everyone.

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To help you along your journey of finding the perfect gift amidst all these Black Friday sales, we’ve got tons of toys that you or your kids might love.

Whether you’re looking for a birthday or Christmas gift for a loved one, or just want something for yourself (no judgment here), Black Friday has down loads of toy bases covered. We have offers on Playmobil, Lego, Barbie, Sylvanian Families, Hot Wheels, branded action figures and more, so there’s something for everyone in every age group.


Black Friday is often the perfect time to start shopping for toys for your little one, or even vintage collectors and enthusiasts. That’s because Black Friday presents a great opportunity to grab loads of toys at heavily discounted prices, which often makes Christmas shopping easier when you’re online.

This year, Black Friday is happening on November 26. In the US, it is already a busy time of year, due in no small part to Thanksgiving celebrations, but both US and UK shoppers should pay attention if they want the opportunity to make Christmas and holiday shopping as stress-free as possible. .

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According to statistics site SpendMinutes, toys are among the most purchased items during Black Friday. This is somewhat understandable, given that the term covers a wide range of items, but the site also noted that US retailers Walmart were popular with Disney’s Frozen and Ryan’s World toys and games. .

Last year’s Black Friday in the UK was especially big for Osmo and Lego toys, games and sets. The first is a relatively modern range of educational products for children, while the latter should require no introduction. We expect great discounts to continue for these brands and more during the Black Friday sale period this year.

While we haven’t seen any outstanding deals yet, we can tell you about the top online retailers in both the US and UK to see the toys you might want to pick up when they get a discount later. Here’s where to look:

Best toy sellers in America:

  • heroine
  • walmart
  • aim
  • best Buy
  • kohlso
  • lego
  • playmobil

Best toy sellers in the UK:

  • heroine
  • Argos
  • smith’s toys
  • the Entertainer
  • lego
  • playmobil

When will the best Black Friday toy deals start in 2021?

Last year, we saw toy deals from several different retailers go live well before the official Black Friday date. This is not unusual, and we fully expect this to happen in 2021, with deals potentially a week or two ahead. You can find toy deals especially early to help consumers stay ahead of the curve when it comes to Christmas shopping.

Of course, we’ll be updating the site and our social channels whenever Black Friday toy deals go live, which means you won’t miss out if you keep an eye on our coverage.

Where are the best places to find Black Friday toy deals in 2021?

There are going to be a wide range of retailers selling all kinds of toys, games and playsets this Black Friday. In the US, chief among them are likely to be Amazon and Walmart as well as brand outlets like Best Buy, Target, and the official website of Playmobil itself.

In the UK, retailers such as Argos, Smyths Toys and The Entertainer regularly offer great Black Friday deals. For example, last year, Argos hosted huge half-price discounts on popular Nintendo, Minecraft, and Disney toys.

What Black Friday toy deals do we expect to see in 2021?

The Osmo brand really hit its stride last year, and we expect its success to continue as it finds its way into the hands of more young learners this year. Lego, Playmobil, Star Wars, Disney and other similar giants aren’t going anywhere. Once again, Black Friday 2021 will be an opportune time for all ages to try their hand at toys from popular brands.

What should I look for when buying a toy on Black Friday?

Toys can be difficult for the average consumer to research on Black Friday, if only thanks to the abundance of retailers all selling similar products at different prices. It can be difficult to know which retailers are offering a given toy at the lowest price.

If you’re completely lost, Google Shopping is a great search engine for searching through deals on a single toy. Here, you can compare prices and see which retailers offer the best deals, as well as availability, delivery costs, and more.

Today’s best toy deals

Last year’s best Black Friday toy deals in America

We’ve put together a quick list of some of the best deals we found during last year’s Black Friday event. That will give you an idea of ​​what to expect this year, and of course, the world of toys is so incredibly vast that we’ve narrowed the list down to just five from each region.

Playmobil Tech Along Fire Station: $39.99 $29.99 on (Save $10)
While Playmobil US isn’t holding the same number of online Black Friday sales as its UK counterpart, there are still savings to be found on a few different key sets. An example is this easily movable fire station with two figures, luggage and vehicles. Age 4 and up.
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Provide 10-Pack Battle Royale: $79.99 $39.99 at Target (Save $40)
If you know someone who loves Fornite—which very likely is, considering how popular the game is—this set could be a great gift. It features the action figures of 10 of the game’s iconic characters, and at half it’s a lot more affordable than before. Age 8 and up.
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Barbie Dreamhouse Dollhouse: $199 $179 at Walmart (Save $20)
This dollhouse is designed for Barbie fans, with multiple rooms and an assortment of furniture. Sure the savings aren’t huge, but considering how expensive Barbie-loving babies can get, any discounts are appreciated. Age 3 and up.

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Lego Marvel Avengers Quinjet: $79.99 $49.99 at Walmart (Save $29)
This vehicle from the popular Avengers movies comes with various tools and gadgets along with superheroes like Thor and Black Widow. Earlier it was at $55 in Black Friday sale but it has seen another price cut. Age 8 and up.
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Hot Wheels Colossal Crash Track Set: $99.99 $49.99 at Best Buy (Save $50)
Right now you can get 50% off this Hot Wheels Colossal Crash Racetrack set, which lets you build a loop-of-eight track, complete with a jump in the middle of (hopefully) that Titanic. To avoid colossal crashes. Age 5 and up.
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Last year’s best Black Friday toy deals in the UK

marvel titan avengers 8 figure pack £117.99 £58.99 (Save £59) at Smiths
If you know any fan of Avengers, then this can be a great gift for them. The set of eight action figures is half the price at Smyths, and while it doesn’t have all the characters—Hawkeye and Black Widow are absent—it does have all the good ones. Age 4 and up.
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Sylvanian Family Grand Department Store: £119.99 £95.99 (Save £24) at John Lewis
This grand department store is the perfect centerpiece for your child’s Sylvanian town, and comes with a character motif, as well as assorted furniture and accessories. Age 3 and up.
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Lego Star Wars Death Star: £409.99 £349.99 (Save £60) at Smiths
This massive Death Star set from the original trilogy comes with over 4,000 pieces, along with figures, droids, vehicles, and more. This is a great set that Lego no longer officially sells, so this deal is likely to sell out fast – so act quickly if you want it. Age 14 and up.View Deals

Argos. Up To 50% Off On Nintendo, Minecraft & Disney Toys

Argos is running an amazing pre-Black Friday toy sale with up to 50% off a huge selection of toys from names including Nintendo, Minecraft, LOL Surprise, and Disney. Many of these deals are unlikely to be knocked out on Black Friday, so move fast to grab them until the last minute.
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Lego Mindstorms Robot Inventor Robotics Kit: £329.99 £246.99 on Amazon (Save £83)
It’s a pricey Lego kit, but it’s available at a big discount right now. Lego Mindstorms kits are for technically minded youngsters, and this set enables them to design robots and program them to perform basic tasks. This is a great gift for young engineers and future coders. Age 10 and up.
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