CEO says Sega will not proceed with NFTs if they are “perceived as simple money-making”

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Sega is reconsidering plans to jump on the NFT bandwagon until it is certain “what will and will not be accepted by users”.

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talking to tweak town (Thank you, VGC), Sega CEO Haruki Satomi said that the publisher will have to “carefully assess” the future of NFTs in its products following “negative reactions” from players, but added, “If it is to be regarded as simple money making, So I want to make a decision not to proceed”.

Sega announced last April – via a Japanese-language tweet – that it was partnering with another company to begin selling NFT digital content that uses blockchain technology. However, Satomi’s comments now indicate that the publisher has cooled its approach until it can “reduce the negatives”.


“In the context of NFTs, we want to try different experiments and we’ve already started a lot of different studies and ideas, but nothing has been decided at this point with respect to P2E,” Satomi said.

“There have already been many announcements about this including overseas, but there are users who show negative feedback on this point. We need to carefully assess a number of things like how we can reduce the negative elements, we How much can it offer within Japanese regulation, what will be accepted by users and what is not.

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“Then, we will consider this further if it leads to our mission of ‘Constantly Creating, Forever Captivating,’ but if it is perceived as simple money making, I would decide not to proceed.”

Satomi’s comments come just weeks after GSC Game World – developer of the upcoming Stalker sequel, Stalker 2: Heart of Chernobyl – similar The decision to include NFTs in the much-awaited game has been U-turned,

The announcement came less than a day after the team announced an NFT-powered “Stalker Metaverse” and despite insisting Stalker 2 was “not a blockchain-based game” and that NFTs would “have no impact on gameplay”. , the studio was forced to reverse the decision after a vocal backlash after fans were unhappy with the choice to include him.

“We hear you,” the studio said in a brief statement on Twitter. “Based on the feedback we have received, we have made the decision to cancel anything NFT-related in Stalker 2.”

read on our new games 2022 Guide for a full look at all the other games launching over the next few months.

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