Contra partners with TikTok to add a little LinkedIn flavor to the social video app

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against professional network For freelance workers, Tiktok is partnering with TikTok to allow users to showcase their resume and portfolio on the social media service’s third-party integration tool, TikTok Jump. The new partnership will allow creators to link their Contra profiles to their TikTok videos to showcase their professional portfolios.

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With this new integration, creators can now add a ‘view my portfolio’ link to their TikTok content. Viewers will then be able to tap on the link and view the creator’s contrast profile, check out their services, and send a collaboration request.

Contra says the integration makes it easy to share professional work and acquire new client leads. It plans to launch another Jump integration that will allow companies that can apply with a link to post TikTok content directly with Contra profiles of viewers at work. The company says the partnership allows independent employees to replace traditional resumes with more engaging ways to showcase their work.

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The founder and CEO of Contra said, “TikTok has become one of the leading places for people to seek career advice and find out about amazing roles, so it only makes sense that creators should also be able to share their experiences on the platform. Must be able to demonstrate amazing professional work.” Ben Huffman said in a statement.

Earlier this year, Contra raised a $14.5 million Series A led by Uncommon Ventures, with participation from Cowboy Ventures and Lee Jin’s recently announced Atelier Ventures. The platform wants professionals to create profiles that show a project-based identity, versus the role-based identity that one would show on LinkedIn. Contra’s goal is to help independent employees build high-signal referral networks so they can spot new opportunities. Unlike LinkedIn, where you can add anyone you meet and they become a “connection,” Contra requires you to have work experience with your network.

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The company’s partnership with TikTok allows it to reach more millennial and Gen Z users and potentially help them seize new opportunities. Since launching TikTok Jump in June, the social media giant has partnered with a number of companies, such as Quizlet, Wikipedia, Buzzfeed, and Jumpprop, to build their integrations within their apps.

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