Courier Gets $35M To Build App Notification Service

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App notifications, well-intentioned or not, have become part of everyday life. 2018 study Duke University estimates that, in addition to email and work app notifications, the average person receives 65 to 80 mobile app notifications per day. Not surprisingly, the result is disappointment. One recent The study found that half of app users find push notifications annoying, while the other offers that 57% will take steps to avoid brands that bombard them with “poorly targeted” messages, including notifications.

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Executing a successful notification strategy requires forethought. It also requires technical know-how and infrastructure. That’s where Courier is coming, says CEO Troy Goode. Courier, which today completed a $35 million Series B funding round led by GV, provides an API and “studio” for sending and creating notifications across multiple channels, including email, text messages, the web, and mobile devices.

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“I founded Courier in 2019. As a former engineer and CTO, I’ve struggled with building and scaling the notification infrastructure at every company I’ve worked with,” Good told TechCrunch in an email interview. Previously, Good was vice president of political campaigning platform EveryAction and senior manager at Eloqua, a marketing automation startup. “Every time I was assigned to create a new notification system for a new product, I wished there was a service I could call on to free up my engineering team and avoid the future headache I knew would follow. That’s why I founded Courier.”

Applications can be programmed to send events that the Courier can receive through the platform’s API or SDK. The event contains data for the content of the notification (for example, a message) and the recipient (for example, a user). Courier creates a notification template and routes it to one or more supported channels or “providers”, including Postmark, Slack, Twilio, or Sendgrid. Finally, each provider delivers the template from Courier to the end user, and Courier receives and logs delivery, open, and interaction data.

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Courier can proactively notify users when their action is required. And it can send dynamic custom digests created with the Courier notification designer tool.

“[Many] User sign-ins to Software as a Service for Business applications are driven by notifications, so using this experience properly is critical to delivering a great user experience as well as increasing user engagement,” said Good. “Courier helps its customers provide a better user experience, lower total cost of ownership by not having to maintain their own notification infrastructure, and much more flexibility because new notifications can be sent in real time in minutes.”


Using Courier to send notifications with a segment.

Soon, Good says Courier will be getting new functionality to make it easier for mobile app developers to send push notifications. The new API will allow developers to provide ostensibly more uniform notifications across devices, and an app notifications “mailbox” will allow users to access all the notifications they received from the app in one place, even if they opted out of push notifications entirely.

“Mobile push notifications are often the most disruptive types of notifications users receive on a daily basis. The multitude of devices, operating systems, and permission protocols also means they are the most difficult to build in terms of development and product,” Goode added. “These tools are important building blocks for delivering less disruptive and more personalized mobile notifications.”

Courier is by far the first plug-and-play app notification platform. there is MagicBell as well as Notificationthe last of which was founded back in 2010. MagicBell is especially competitive with Courier by offering a notification mailbox that plugs into existing software and delivers real-time notifications.

But Good claims that Courier has managed to maintain its position, attracting more than 150 paying customers and has earned $47.5 million to date. Good expects the company’s staff to grow from 40 to 65 by the end of the year.

“Notifications are a complex and pervasive technical issue, and use cases vary widely across industries. The biggest challenge is to provide a platform that can solve the problems of clients from different industries,” Courier said. “Notifications are an integral part of any software product. Courier uses a usage-based pricing model, so as our customer base grows and more notifications are sent, we can increase revenue. As long as overall software adoption continues to grow, Courier has every chance of growth.”

Bessemer Venture Partners, Matrix Partners, Twilio Ventures, Slack Fund, and Y Combinator also participated in Series B.

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