Part of moderation is setting the right tone, says TikTok
Starting today, you can see some beautiful new animations posted to TikTok’s accounts. The company has partnered with six popular animators on its platform – many of whom were featured in ledge To make videos for last year — a campaign against bullying. The videos were all written and created by animators and are meant to offer their perspective on the pressures faced by creators on the platform, even those who are blown away.
The spots also highlight the vibrant animation community of TikTok. The platform has been a boon to animators, who have found that its short format makes it possible for them to create good and consistent output that stands out from the pack and that captivates the audience. one of the creators, king scienceHe has 11.6 million followers, making him one of the most followed users of the platform. There are also campaign features amiritemeow, Recokh, Kelly Emmerich, rosy.gif, and milky milky.
TikTok sees this campaign as a part of its strategy to tackle harassment. While the team of moderators may be the first thing that comes to mind, TikTok says another factor is the tone and expectations the company sets for its community. The company wants to make sure users know the rules, so that if your video is removed, it’s not the only time you’re wondering what the community guidelines are so it’s not like you’re in the principal’s office Tara Tiktok US Policy Director Wadhwa said ledge.
The company has made several updates to its app over the past year to improve its anti-harassment measures. There is now a pop-up that will warn users if it detects that they are posting a mean comment, and creators now have the ability to report and block users and delete comments in bulk.
Those measures aren’t necessarily going to protect every creator — the platform is filled with amorphous communities sharing vulnerable stories, and it could rocket someone to stardom overnight. “None of this will be a silver bullet,” Wadhwa says. “This is where we want our community to go… and what strategies can we use to get there?”
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