TikTok needs to offer a meaningful explanation of the data it is collecting
The policy states:
“We may collect information about the images and audios that are part of your User Content, such as identifying visible objects and scenes, the existence and location within the image of facial and body features and characteristics, audio the nature of, and the text of the spoken words in your User Content. We use this information to enable special video effects, for content moderation, for demographic categorization, for content and advertising recommendations, and other non-personally identifiable can be collected for operation.
As is often the case with privacy policies, there is a huge conflict between results that users are probably okay with (such as adding video effects) and results they think are more aggressive (such as ad targeting). and “Demographic Classification”). A lot of broad language is used to cover any future updates that TikTok may add to the platform.
There’s more detail, yes, but still not a lot of clarity. For an app that is grappling with various privacy issues (the perception of which is often heightened by political paranoia), it seems there is more work to be done.