TikTok updates US privacy policy to collect ‘faceprints and voiceprints’ (but won’t explain what they are)

TikTok needs to offer a meaningful explanation of the data it is collecting

tiktok updated Its Privacy Policy in the US To inform users that in the future the app may collect new types of biometric information including “faceprint and voiceprint”. but when you arrived ledge, TikTok was unable to explain what type of data these terms refer to, or why the app might have needed to access this information in the first place.

The company’s privacy policy was updated on June 2, Viewed by Nerdshala. (The archived version of the old policy may be read here.) The new policy explains in some detail that the TikTok app is now allowed to analyze users’ content.

The policy states:

“We may collect information about the images and audios that are part of your User Content, such as identifying visible objects and scenes, the existence and location within the image of facial and body features and characteristics, audio the nature of, and the text of the spoken words in your User Content. We use this information to enable special video effects, for content moderation, for demographic categorization, for content and advertising recommendations, and other non-personally identifiable can be collected for operation.

As is often the case with privacy policies, there is a huge conflict between results that users are probably okay with (such as adding video effects) and results they think are more aggressive (such as ad targeting). and “Demographic Classification”). A lot of broad language is used to cover any future updates that TikTok may add to the platform.

The new privacy policy is more clear that the app can now collect biometric data – that is, the measurement of physical characteristics, including the aforementioned “faceprint and voiceprint”. The policy states that TikTok will seek consent from users before collecting this information, but only if required to do so by law. as Nerdshala Note, this doesn’t mean much in the US, given that only a some states (including Illinois, Texas, and California) provide this type of legal protection. And in fact, TikTok may think that agreeing to its terms of service constitutes all the consent it would need.

It’s possible that the change in TikTok’s privacy policy is a response to a recent national class action lawsuit against the company, in which it agreed to pay $92 million to claimants alleging a variety of privacy violations . As we reported on the matter in February: “As part of the settlement, TikTok has agreed to refrain from a number of practices that could compromise user privacy unless specifically stated in its privacy policy.” I do not disclose those practices.” When asked whether these changes were a response to a class action lawsuit, however, TikTok declined to comment on the record.

In response to various questions about what data the company is collecting on users now, how it defines “Faceprint and VoicePrint”, what data it may collect in the future, and how it will deal with that information. What Can Do, a spokesperson said simply: “As part of our ongoing commitment to transparency, we have recently updated our Privacy Policy to provide greater clarity on the information we may collect. can do.”

There’s more detail, yes, but still not a lot of clarity. For an app that is grappling with various privacy issues (the perception of which is often heightened by political paranoia), it seems there is more work to be done.

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