Daily Crunch: Amazon to acquire iRobot for $1.7B in cash

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Good Friday everyone! Start Your Weekend Right With Delicious Podcast Bits From Impartiality, Found as well as Chain reaction. Besides, time is ticking on Saving $1,300 at TechCrunch Disruptso get it done today before 11:59 pm PT. We wish you a great weekend, see you on Monday! — Christine

TechCrunch Top 3

  • Double Circle Ceremony: Today, Amazon and iRobot’s relationship took on a new level when the couple announced that they got married. Brian reports. The robot vacuum that maps your home now takes on a whole new meaning.
  • Double the number of layoffs: Natasha M I noticed a trend of layoffs in startups – some companies made several announcements in a row – and set to work. She describes what it means and why it’s a concern.
  • Double Fun: There’s also a couple going on in the streaming world. Fans of HBO Max and Discovery+ may welcome the merger of these services into one next year. Ivan writes.

Startups and VK

  • Awakening Interest in Electricity: Beacon Power has received new capital to improve access to electricity in sub-Saharan African cities, Tage writes.
  • Drafting: Online privacy company DuckDuckGo and Microsoft are now on better terms following a policy change that now includes Microsoft’s third-party tracking scripts. Natasha L reports.
  • Billion dollar milestone: go to TechCrunch+, Alex explores Databricks news that its annual revenue has reached $1 billion and what that means for its valuation.
  • magnetic attraction: Zenno Astronautics has released a new round of capital with its technology aimed at moving spacecraft using electromagnets, Aria writes.
  • It gets personal: Kenya’s shift to privacy protection will have some implications for the startup. Annie describes what it might be.
  • More unusual action: LiveEO has received new funding to further develop its big data approach to make raw satellite geospatial data more usable. ingrid reports.

How to Run Growth Marketing During a Recession

The yellow bird carries the anvil.  growth marketing during a recession

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Image credits: Michaela Rosu / Getty Images

Last month, US Treasury Secretary Janet Yellen said the economy is “in transition” on the grounds that “we have a very strong labor market. When you create almost 400,000 jobs a month, it’s not a recession.”

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Today we learned that 528,000 new jobs were added in the US last month and the unemployment rate dropped to 3.5%, but for many people in technology, this difference does not matter: according to layoffs.fyi, 467 startups were laid off 64,518 employees for 2022.

Marketing can’t cure everything that’s bothering a company, but it’s the easiest channel for making recurring changes that produce immediate results.

In his latest TechCrunch+ column, Jonathan Martinez says it’s time to “re-forecast, prioritize and refine” strategies to shift key growth metrics like ARPU and LTV.

Using several examples, he talks about several ways companies can forecast revenue using shorter time frames, as well as exercises to help set up their marketing stack.

“If there were new channels and big experiments on the horizon, it’s probably best to postpone them until the markets recover,” he advises.

(TechCrunch+ is our membership program that helps founders and startup teams get ahead. You can register here.)

Big Tech Inc.

  • Elon Musk Vs Twitter Part 1254: Twitter got a little snarky, so it says Ivan, in response to a counterclaim by Elon Musk. I don’t have to state all this – it’s better if you just take it all into yourself. Speaking of Twitter, Zach reports the social media giant fixed a small annoying security bug.
  • Place at the table: India does not want to be left out of M&A transactions, so it has developed a series of antitrust proposals aimed at bringing the country on par with other regions. Manish writes.
  • We are all Super: Well, anyway, under a hundred of us. Here’s How Many Influencers Get a Peek at Meta’s New Live Streaming Platform, Super. Aisha reports.
  • Frivolous up: Rebecca discusses five takeaways from Tesla’s Cyber ​​Roundup, also known as the AGM. Unfortunately, some of the participants had blisters on their boots.




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