In the context: Back in 2006, British mathematician Clive Humby coined the oft-repeated phrase that “data is the new oil.” Since then, there have been numerous bitter disputes about the accuracy or validity of the commentary. Regardless of which position you take in these discussions, it seems pretty clear now that for most businesses and organizations, data is the lifeblood, providing information and opportunities that can drive further success or point to potential problems and failures.

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The importance of data has become particularly clear in light of the rapidly expanding array of analytics tools that can be used to extract useful information from it, as well as the staggering number of attempts to steal or destroy it through cybersecurity threats. While the needs and requirements required to best address these two sides of the data coin are radically different, they highlight how important it has become to use and care for data properly.

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In this context latest additions Dell Apex As-a-Service offerings are timely and up-to-date. The company first announced the Apex concept in November 2020, reflecting a significant shift in both how Dell Technologies thinks about IT development and the types of products and services the company sells. Since then, Dell has moved from its original storage-centric services to integrated on-demand, networking, HCI, and hybrid computing models delivered through a pay-as-you-go service model. (See “Dell Apex makes hardware as a service mainstream“for more.)

This year Dell technology world, the company announced a new relationship with cloud analytics firm Snowflake and added additional cyber-storage recovery services to recover data in the event of a major cybersecurity breach. In terms of analytics, the partnership with Snowflake opens up a number of potentially significant opportunities for companies that store some or all of their key data in their own data centers or other tightly managed colocation centers. In particular, Dell Technologies and Snowflake announced the ability to run Snowflake Data Cloud analysis tools on either Dell-managed cloud data or, more importantly, locally stored premium data.

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For organizations that have moved some of their data to various public clouds, this feature is very important. This means that organizations that want to gain valuable insights by fusing cloud-based datasets with on-premises datasets can now do so without the high cost of outbound data. For highly regulated industries or companies that have data sovereignty rules, this is absolutely essential as they will not be able to easily use Snowflake’s analytics capabilities without such an agreement. In addition, let’s not forget that even in organizations that do not have such requirements, a huge amount of corporate data is still stored on the premises.

In addition, Dell Technologies said it is working with all three major public cloud providers – AWS, Microsoft Azure and Google Cloud – to enable this capability, ensuring organizations are not limited in the types of data they can use. for these analytical efforts.

Cyber ​​vaults are essentially a self-contained set of storage resources that companies can use to back up their critical data.

On the cybersecurity front, Dell is expanding its range of cyber storage services and is working with AWS and Azure to help support them. Cyber ​​vaults are essentially a self-contained set of storage resources that companies can use to back up their critical data.

In the event of a cyberattack that damages, destroys, or deletes data (unfortunately, this is happening more often), cyberstore recovery services can quickly restore a safe, malware-free copy of the data. In the case of Dell Technologies, the company’s new Apex Cyber ​​recovery uses its own sophisticated data storage software to create a system that can autonomously maintain a clean backup of important local or cloud data storage in an external site.

Realizing that many companies may have similar needs but very unique ways to achieve them, Dell Technologies has also added other ways to get similar services from major cloud service providers. The company previously announced an agreement with AWS to bring this automated service to the AWS marketplace and use the company’s existing contracts and credits with AWS to pay for the service.

A similar service agreement with Azure was announced at Dell Technologies World, so companies now have a choice of public cloud providers to work with for data storage. In the case of AWS, Dell Technologies has extended its capabilities to not only store data, but also perform indexing, security analytics, machine learning-based corruption detection, and post-attack forensics. Presumably, the company will also introduce these advanced features in its Azure offering in the near future.

Ensuring that an organization’s data is secure, well-protected, and available to use to generate important new insights and capabilities is by far one of the most, if not the most important, tasks that an enterprise’s IT department is responsible for. Access to a new means of delivering these important capabilities from an established as-a-service partner would clearly be an attractive option, although I suspect many companies are still getting used to the idea of ​​Dell Technologies as a service provider. However, like its competitors, Dell is emerging as a new breed of company that is working to create solutions that the market demands, as well as provide guidance that many of its more traditional customers still need to grow their IT infrastructure. The path will not be short, but it is an important path.

Bob O’Donnell – Founder and Principal Analyst Technalize Research LLC technology consulting firm that provides strategic consulting and market research services to the technology industry and the financial professional community. You can follow him on Twitter @bobodtech.