Did Apple win CES 2022 without even being there?

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Google, Intel, Nvidia, AMD. These and other companies made it a mission to mention Apple in some way at this year’s CES.

While Apple wasn’t actually at the event in Las Vegas, it still seemed like everyone was talking about the company.


If you watch live streams from Intel and Nvidia, you may have heard of products that were faster than Apple’s M1 Max chips, for example (although further research seems to suggest that these claims by both companies have already been confirmed). cold water is added).

When you just scratch the surface you find that Apple has already been recognized as the winner in various categories at CES this year, in no official capacity.

CES 2022. Apple was in the public eye

Intel was quick Compare Its Latest Elder Lake Chips with M1 Max, Currently Available MacBook Pro 14-inch And 16-inch model. Press release Simply stated, the Intel Core i9 chip is faster than the M1 Max, but when you consider the heat from this CPU compared to Apple’s chips, it’s far more than at the pace to beat Apple’s competition. is more.

The Core i9 can draw up to 115 watts of power, while the M1 Max requests 60 watts in regular use, and it typically doesn’t exceed 90 watts when macOS demands more power from the chip.

But this is just one example of Intel as a company. also showed Apple Watch and iMessage have been integrated with the upcoming Evo PC via Screenovate, an app that was recently acquired by the company in December.

Google also announced an effort to mimic the connectivity of Apple’s ecosystem of devices. Soon, you’ll be able to pair multiple devices through an upcoming feature called sharp pair, This lets your Android phone unlock your Chromebook, or your Pixel Buds to seamlessly switch between your phone and laptop.

However, it’s not just about Google and Intel being inspired by Apple’s software features.

But wait, there’s more

find mine Apple has a service for integration with other products that can be found through the Find My app. This is the same method that AirTag offers, but the company is allowing other companies to use the same technology. Targus was an example by integrating at CES find mine in a backpack,

Belkin also announced Earbuds with Find My . will have the facility, with a mount for the iPhone 12 and iPhone 13 series which would be able to track your faceIdeal for video calls or for making the next viral Tiktok video.

More efforts are being made by companies like on the eve To integrate Apple’s HomeKit, which is a way to manage your home appliances through the Home app, so you can control lights, your heating, and soon to switch around your home when needed To control window blinds.

These are just a few examples of what was announced at CES 2022, but it only shows how Apple was everywhere at the event but didn’t present itself. The only time someone from Apple appeared at CES 2020 was when Apple’s senior director of privacy, Jen Horvath, took the stage at a privacy roundtable.

And, a year ago, the company decided to put up a banner in front of CES to promote the fact that your information is only stored on your iPhone.

It just proves that Apple doesn’t need to be at CES — companies like Belkin work hard for the company with their products and Intel with their charts. While there is still doubt as to whether such events are still needed in a post-pandemic world, the underlying theme was that companies are gearing up for a fight that, for most, already Apple won by.

  • See all of Nerdshala’s CES 2022 coverage With reviews, feedback, and analysis of the best new technology we’ve seen, from 8K TVs and foldable displays to new phones, laptops and smart home gadgets.

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