Dock helps sales teams create, publish, and reuse microsites to drive sales.

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When Doc co-founder and CEO Alex Krakov worked in LatticeAn HR startup, he managed a 20-person marketing team and noticed that as the company grew and moved up the market, the sales team had trouble organizing supporting materials such as a presentation, ROI analysis, and feature videos for large companies. potential clients.

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As Krakow noted, when you start selling to larger organizations, you’re not just convincing one buyer, you’re selling to a team of buyers, usually with one or two people acting as your advocates. He wanted to organize all sales-related materials in a standardized way.

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In the end, he himself developed a solution that was supposed to be a kind of precursor to what became the Dock. “I created this prototype in Webflow, a no-code tool, and it effectively allowed our sales team to duplicate a private microsite for each customer during the purchase process,” he said. Seeing this prototype being used regularly by his sales team at Lattice, Krakow knew he had figured something out. He left his job as VP of Marketing to launch Dock last April, and the startup launched its first beta last August.

“That’s why I think of the Dock as a collaborative workspace for everyone in your company. Krakow explained that there are many different potential use cases, but the main one we are currently focusing on is helping companies manage the full customer lifecycle. It boils down to helping the sales team create a reusable, template process for exchanging sales materials with purchasing teams using a tool specifically built for sales promotion. The tool itself comes with a number of ready-made templates to help clients get started.

An example of a docking station sales microsite for a fictitious Acme customer.

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Docking suggestion microsite example Image Credits: Doc

He says this ability to customize these sites for your brand and clients makes it different from tools like Notion, Google Slides or Docs and other workarounds that sales teams often use. You can also link it to your CRM database and you’ll get analytics about opens, reading times, and more so you can understand if people are seriously viewing content or not.

The startup currently employs five people, including three co-founders, and plans to hire 10 more employees next year. Krakow says, however, that the goal is to keep it compact and build the company as conservatively as possible for now.

As he looks forward to adding employees, he says a completely remote company certainly helps in building a diverse organization, especially by giving him the freedom to hire from anywhere. In fact, its first two employees are based in Nigeria and India.

The company today announced a $3 million seeding led by Altman Capital. It is no coincidence that this company is run by John Altman and his brother Max. John is the co-founder and CEO of a former Krakow company, Lattice, and supports a young start-up.

The round also includes additional Operator Collective investors, Flexport funds and a host of industry angels.


Credit: techcrunch.com /

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