Drone delivery from this new location makes perfect sense

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Drone-delivery leader Wing has been testing a service in the Australian city of Logan since 2019 and has used its flying machines to make more than 100,000 deliveries in that time.

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Until recently, all of its drones operated from a station built on its own dedicated plot of land, but recently the Alphabet-owned company hit upon the idea of ​​building a new station on the roof of a shopping mall.

This move makes perfect sense and would leave many who follow this kind of development wondering why Wing didn’t do it before. Ultimately, as the company itself explains, setting up in a shopping mall provides direct and faster access for participating businesses, helping Wing to increase the number of products that customers fly by. can.


This allows the wing to reduce the size of its operational footprint and save money on building new facilities, and at the same time make good use of space that is less often used.

The Wing began operating the mall a few months ago and has already made about 2,500 contactless deliveries directly from the roof of the Grand Plaza shopping center in Logan City to customers living within several miles of the site.

Wing's new drone station on top of a shopping mall.
Wing’s new drone station on the roof of a shopping mall in Logan City, Australia. wing
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Until now, deliveries mostly included snacks and drinks, but starting this week, the service is expanding to over-the-counter pharmaceuticals, personal care, general health and beauty products. “All are retailers located in Grand Plaza, now with the potential to reach even more people in the surrounding communities,” Wing said in a blog post announcing the expansion of its service.

It added: “Since almost every business has a roof, our new rooftop delivery model opens up the possibility for more businesses to offer drone delivery services at low additional costs or with additional infrastructure.”

In the ongoing pilot scheme of Wing, buyers are able to place orders through the mobile app. A few minutes later, the customer receives a notification letting them know that the drone is approaching their premises. The wing’s autonomous aircraft would then hover over its destination address and lower the ordered item onto a tether. After the customer picks up the item, the tether retreats and the drone returns to the base.

While many have welcomed the testing service, some have complained about the noise level made by the drones. The complaints prompted wing engineers to design quieter machines, with new models already taking test flights.

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