Dublin-based corporate gifting platform & Open raises $26M Series A led by Molten Ventures

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Last year we coated how “&Open” (yes, “ampersand open”, pronounced “And Open”) raised $7.2 million to make it easier for brands to send gifts to shoppers to increase loyalty and engagement. According to one study, customers who feel emotionally connected to a brand after receiving gifts have a 306% higher lifetime value. &Open competes with Sendoso and ReachDesk, which are in a similar space.

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As the pandemic forced us all to work remotely, the ability to remotely send gifts suddenly took on a whole new meaning. Plus, now The Great Retirement means companies need to keep customers and employees a lot sweeter.

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So Dublin-based &Open, launched in 2017, has now raised $26 million in a Series A led by Molten Ventures, including participation from First Round Capital, LocalGlobe, Tribal VC, as well as new investor Middlegame Ventures. Other new and existing investors also contributed to this round. As part of Series A, &Open’s total capital increased to $33.2 million.

The company currently has a presence in Ireland, the UK and the US and plans to open an office in New York next year.

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His clients include Airbnb, Peloton, Spotify, Hopin, Intercom, Wayflyer and Better-Up. He also launched &Open On-Demand for SMBs.

“Now more than ever, companies are looking for ways to retain employees and build real connections with customers and partners,” said Nicola McClafferty, partner at Molten Ventures. “Working with some of the world’s largest companies and brands, &Open has proven that gifts, when done right, are an incredibly powerful tool for building brand loyalty and protection.”

The &Open On-Demand Gift Marketplace will provide SMBs with an easier way to give gifts and a pay-as-you-go model, unlike &Open’s enterprise solution, which has an annual contract and SaaS fees.

“All companies give gifts – whether it be their employees, customers, potential customers or partners. Companies give gifts because people run the business and those relationships need to be nurtured. Loyalty matters more than ever today,” said Jonathan Legge, co-founder and CEO of &Open.


Credit: techcrunch.com /

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