Hot potato: Apple recently changed its developer policy to appease Dutch regulators and allow local dating apps to use external payment processors. However, the consumer rights organization doesn’t think the company has done enough and has rejected the proposed changes.

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The Consumer and Markets Authority (ACM) in the Netherlands told Apple that its efforts to meet its March demand to allow dating app developers to use external payment platforms were not good enough. It said the company’s proposal was an “improvement” but not enough to meet European and Dutch regulations.

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“The Dutch Consumer and Markets Authority (ACM) has concluded that the changes Apple made to its terms for dating apps in the Netherlands on March 30 are not sufficient,” ACM said in a statement released by a Dutch journalist. “ACM sees improvements in the proposals put forward by Apple, but they still fall short of European and Dutch regulations.”

Summary: Apple Sent a proposal to allow Dutch dating apps (and, oddly enough, only Dutch dating apps) to use either third-party payment processors or Apple’s in-app platform, but not both. Regardless of which developers choose, Apple will still get 27 percent of app sales for studios making less than $1 million a year.

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This proposal was the second from Apple. The first one was the same, except that the developers were also required to make two separate applications – one for customers in the Netherlands and one for everyone else. Regulators categorically rejected this proposal in January, calling it “unreasonable”.

AKM already fined Apple 5 million euros per week, up to a maximum fine of 50 million euros (about $55 million). It is currently considering imposing additional fines, as the initial fines did not make Apple live up to the authorities’ expectations.

“Because the previous regulation with periodic fines did not give the desired result, ACM is currently preparing a new order with periodic payments of fines,” the regulator said. “Once we publish this new order, which is subject to periodic penalty payments, we will be able to comment on its content, as well as points where Apple is still not in compliance. It may take several weeks.”