Why is it important: What better way to spark public interest in rising wealth inequality than by selling them popsicles in the shape of tech billionaires on a hot summer day? A group of artists have done just that, and it turns out that many people really like the idea of ​​paying a premium for the privilege.

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Over the past few months, we have seen several economists warn of a potential recession towards the end of the year. As the world came out of lockdown and returned to business as usual, tech stocks took a turn. dive after impact write down highs a year ago, erasing hundreds of billions from their estimates and leading to layoffs and others cost reduction measures.

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Meanwhile, tech billionaires like Jeff Bezos and Elon Musk are paying almost no taxes and can use billions of shares to low earth orbit flight and buy companies on a whim. As usual, this has revived the “eat rich” sentiment among people who are struggling to keep up with the rising cost of living, and especially among young people who are increasingly frustrated with wealth inequality.

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In response, an art collective known as the MSCHF obtained creative license to offer roles to five of the world’s richest men. ice treats. The wandering art experiment is simply called “Eat the Rich” and offers customers the opportunity to consume Mark Zuckerberg, Elon Musk, Jeff Bezos, Bill Gates and Jack Ma in popsicle form for days.

Ironically, the privilege of “suck Zuck,” “chew Musk,” “bite Bezos,” “eat Gates,” or “eat Jack,” will cost you $10 each. Yet when the ice cream trucks arrived in New York and Los Angeles on Tuesday, people hurried to cool off with one of the expensive ice-cold treats, if only for a few minutes. From the looks of it, people really do love the Elon Musk and Jeff Bezos popsicles, whether they hate billionaires or not.