Large and medium-sized enterprises and enterprises are increasingly adopting and offering software-as-a-service platforms as they seek to increase their revenues and use their growth to increase efficiency. Now a young startup emitrr, aims to bring the benefits of this model to small and local businesses in the US. Emitrr claims to help small businesses by automating tasks like meeting reminders and generating testimonials. The startup, led by two Indian co-founders, announced on Tuesday that it has raised $4 million in a Pre-Series A round to expand its automation solution to the US market.
Bangalore-headquartered Chiratae Ventures led Emitrr’s funding round, which also included Venture Highway, FortyTwo VC and Axilor Ventures.
“Basically, we are automation software like text messaging software and local business automation software in the US,” Anmol Oberoi, founder of Emitrr, told TechCrunch in an interview.
Emitrr, founded by Obera and his partner Pulkit Gambheer in December 2020, claims that more than 150 local businesses in the US use its platform. These businesses range from healthcare facilities in one location to home care companies in multiple locations. The startup also has several small business clients in Australia and Canada.
The Delaware-based startup serves global markets and has no clients in India, but it has a team of 25 people, most of whom work remotely from second- and third-tier cities in the South Asian market.
Emitrr works with more than a thousand vertical CRM platforms that local companies often use to solve customer management operations. Oberoi said that so far, Emitrr has built between seven and eight different automation models that run through the short messaging service (SMS).
Local medical centers, dentists, and home care providers can use these automation models to send visit reminders and service follow-ups to their customers for feedback and reviews. Oberoi told TechCrunch that while Emitrr is heavily focused on health care and home services, it has begun to gain clients from real estate, salons, restaurants and various other verticals.
It is noteworthy that Emitrr uses traditional text messages via WhatsApp for its tasks. Oberoi said people in many markets, including the US, Australia and Canada, still prefer using SMS over any third-party offering, but added that the startup could quickly bring WhatsApp or any other instant messaging service to the platform.
“Our platform can be used by any local business in the world,” he said. “We automate tasks performed by administrators in a dental office and an administrator in a restaurant.”
Since Emitrr sends and receives messages to customers directly from businesses, it often handles sensitive information. Oberoi said there is system-wide encryption in place to keep the data the platform handles secure.
“Both our incoming and outgoing text messages are fully encrypted,” he said. The Company also complies with the Health Insurance Portability and Accountability Act of 1996 (HIPAA) to protect sensitive patient health information from disclosure without the patient’s consent or knowledge.
“We have a single-tenant architecture, so even in this case, if a compromise occurs, it will only be compromised for one client, not hundreds of our clients,” Oberoi said.
Emitrr is not alone in selling automation platforms for business communication. Companies including Weave and Podium operate in the same space and target small businesses.
Oberoi argued that Emitrr has a price advantage over competitors and can identify many of the problems that its main competitors in the market do not solve. “First of all, it’s the product and support that we can use to win over customers from Weave and Podium,” he said.
With the new funding, Emitrr plans to deepen the platform to expand the range of automation and solve 15 to 20 small business problems. It is also looking to redouble its go-to-market efforts.
“Pulkit and Anmol bring deep domain knowledge and we are excited to partner with them on their growth journey to create and offer real-world solutions and practical use cases,” said Venkatesh Peddy, Managing Director and Partner of Chiratae Ventures, in your statement. .
Prior to the new round, Emitrr has raised about $495,000 from Venture Highway, Axilor Ventures and some angel investors.
“Small and local businesses, like your local dentist or salon, in the US and around the world are facing a unique set of challenges, including a lack of or very low levels of digitization of customer-facing workflows,” said Sameer Sood, Venture’s founding partner. highway. . “The ability to maintain high standards of service with little or no human contact, against the backdrop of a costly workforce, is a key challenge waiting to be addressed. The founders have a unique understanding of the space and a clear vision of how to turn the entire customer journey into a product and improve the customer experience for these businesses – Emitrr creates a turnkey solution,” Sud said.
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