mined, a digital platform and the wellness network that connects consumers to emotional health experts and the community, has raised a $3.5 million seed round led by Listen Ventures. The app features interactive and short-form live and on-demand classes for users based on a wide range of topics including dating, breakup, career and purpose. Since launching six months ago, Mine’d has built a community of over 100,000 users and one million videos.
The platform was founded by wellness-tech entrepreneur Aaron Albert and emotional wellness content creator Mark Groves. Albert, who is now the company’s CEO, says the idea for Mined was inspired by his experience trying to find support after a breakup. He says he found traditional medicine to be costly and time-consuming, while modern solutions such as teletherapy lacked the quality of his care. A friend of his who knew he was having a tough time sent him one of Mark Groves’ wellness videos. Albert says that he was immediately taken with and reached out to Groves’ material, after which the pair began working together.
“I began by telling me about all the challenges I faced as a consumer seeking emotional support and he told me about all the challenges I faced as a creator of emotional wellness content, Not Realizing That was a safe place for his teammates. The maker economy exploded,” Albert told Nerdshala. “It was very clear that there was a real opportunity here, and so Mine’d was born.”
Once users have joined Mine’d, They are asked to select the areas in which they want to improve. Users are then shown a selection of experts where they can see what areas they specialize in and browse content before choosing who to follow. Users can join live sessions where they can ask questions to experts and receive or provide support to the community.
In terms of the new funding, Albert says Mine’d has used it to bring an additional 100-200 experts to the platform, which currently has 20 wellness experts. The company also plans to launch creator tools that will allow its experts to provide more support to their community. Mine’d also aims to focus on email marketing and content production. Lastly, the company plans to use this funding to launch special mine’d courses within the app.
When asked what sets Minded apart from other wellness apps, Groves said other platforms are focused on how to enhance one-on-one therapy, coaching, and group therapy. Although Mine’d believes in those methods, Groves believes that by the time a person goes to therapy, it is too late in their personal growth journey.
“We wanted to meet people, with curated and incredible content, as a first phase, frictionless place where people are starting to find answers to their problems, challenges, and understanding of their feelings,” Groves said. “AndE wanted to create a space where they could be themselves, be inquisitive, vulnerable, and decide on a depth of intimacy that they are comfortable with with their familiarity with personal growth, healing, and consuming material that can sometimes be challenging and Is emotional.
With regards to the future, the company plans to continue to grow Mined in a way that still feels personal and vulnerable. Groves outlines that Mine’d will enlist the help of its experts Reach people who need support while allowing the ability to get paid for their expertise. In addition, Albert said the company also plans to expand its offerings.
“We want to be integrated into the field of emotional wellness,” Albert said. “We want to give our community the opportunity to not only receive support through our many content offerings, but to eventually be able to book 1:1 and small group coaching. We plan to launch a Mind Coaching certification So that people can step into their calling and become coaches themselves.”